Called Décryptø, the short video shows the Mission Viejo, California-based brand's founder, Kevin Fickling, working on the carbon fibre tubes that go to make the bike's frame - pretty much anything that can be done in-house is done in-house - plus the finished bike being taken out for a spin.
The six and a half minute video was directed, filmed and edited by Scott Nicholls and produced by Sickboat Creative Studios.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.