Called Décryptø, the short video shows the Mission Viejo, California-based brand's founder, Kevin Fickling, working on the carbon fibre tubes that go to make the bike's frame - pretty much anything that can be done in-house is done in-house - plus the finished bike being taken out for a spin.
The six and a half minute video was directed, filmed and edited by Scott Nicholls and produced by Sickboat Creative Studios.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.