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news
Team Sky stir-fry.JPGVideo: Which Team Sky rider does a mean stir-fry?
"Can you guess which Team Sky cyclist cooks a smashing stir-fry?"
That's the question posed by meat-substitute firm Quorn in its latest ad campaign.
Other spots featuring Great Britain women's hockey captain, Kate Richardson-Walsh , plus world champion swimmer Adam Peaty.
Watch the video below to find out which is featured in the spot ... though the image is a bit of a giveaway ...
Quorn has previously featured multiple world and Olympic champion athlete Mo Farah - a household name - in its advertising.
But it seems a little curious to us that the ad here, which has as its protagonist one of the less well known London 2012 champions, describes him as national road race champion rather than mentioning that Olympic gold medal, which would surely resonate more with a non-cycling audience?
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Or any other item that has recently had 5p taken off it's tax.
With reference to the DoTs own numbers on adherence to 20mph limits it would appear only a small minority of drivers abide by the highway code...
I would love to see the same level of protest against Bahrain Victorius and the UAE teams.
Can this be the same lot as (mostly) agreed that putting some disincentives in the way of the children of the future getting started smoking...
Used car salesman is a complete attention-seeking plank....
I don't know if they're any better, but they's certainly become more boring.
At risk of being cynical, and stereotyping the police, it's so they don't have to leave the comfort of their panda cars and pursue on foot when...
But now you don't have to. Allegedly.
Since Kona's rebirth after they kept the stinky for waaaay too long they have been one of the most consistently desireable mountain bike brands. If...
Device with built in battery?? Shocking!!