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Video: McBike – McDonald’s drive thru packaging for cyclists

Trials run in Denmark and Colombia, but no plans for the UK at present

McDonald’s efforts to present a more health-conscious image have now given rise to McBike – takeout packaging specifically designed for cyclists using - if the accompanying video is anything to go by - McDonald's drive throughs.

Wired reports that the prototype McBike has so far been employed in Copenhagen and Medellin in Colombia. Burger and fries fit within their own compartments inside a box you hang from your handlebars with the drink hanging out of the bottom.

You can see more in the video below.

Further trials are planned for Amsterdam and Tokyo, but there’s no saying this is something they’re going to bring in permanently.

Even if it doesn’t come to much, this does at least hint at a change in attitude from the fast food giant. A couple of years ago, we reported how a Portsmouth cyclist and his four-year-old son were refused service at a McDonald’s drive thru.

The person at the service hatch seemed to take issue with his being a cyclist and he was told he had to park and go inside – something he couldn’t do because the trailer on his bike would have blocked traffic.

A McDonald’s spokeswoman explained: “McDonald’s supports the health and environmental benefits of cycling. However it is our policy not to serve cyclists through the drive-through lane.”

But nor can you take your bike inside. More recently, comedian Brian Conley was threatened with arrest after bringing his folding bike into a McDonald's in Aberdeen. Conley said that three Grampian police officers were called to the incident. He apologised and no action was taken.

Alex has written for more cricket publications than the rest of the road.cc team combined. Despite the apparent evidence of this picture, he doesn't especially like cake.

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39 comments

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Simon E replied to GarethWyn | 8 years ago
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GarethWyn wrote:
danthomascyclist wrote:

I'm not sure if they understand their market here? If you can physically ride a bike, you probably don't eat at McDonald's.

Oh climb off your high horse - everyone loves a dirty burger once in a while!

Not everyone.

I'd prefer that they taught their customers to put their rubbish in the bin - I see more McD packaging than anything else on the side of the road. Perhaps it's a side-effect of the CJD...

Avatar
crikey | 8 years ago
0 likes

If you want cycling to be a normal, acceptable, everyday part of peoples lives, then this is a step in that direction. Of course it doesn't suit the po-faced cyclists who look down on everyone else, but then again little does....

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farrell | 8 years ago
0 likes

I knew one of the first comments would be some pious "ooh, but it's dirty food" milksoppery.

Turn it it. Some people eat McDonalds, even some healthy people eat McDonalds.

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STiG911 | 8 years ago
0 likes

Christ what next, cup holders for bikes?

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CXR94Di2 replied to stevie63 | 8 years ago
0 likes
stevie63 wrote:

Wow that is the slowest cadence I have ever seen, incredible.

Probably dishing out 450 watts  4

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bendertherobot replied to danthomascyclist | 8 years ago
0 likes
danthomascyclist wrote:

I'm not sure if they understand their market here? If you can physically ride a bike, you probably don't eat at McDonald's.

Why not? They do coffee, several cakes. That's the preserve of a cycle cafe stop isn't it? Plus somewhere you can sit outside.

The main issue is really one which affects motorists. Why would you use a drive through only to park up in the car park and eat your food? Perhaps, with cyclists, you haven't brought a lock. With motorists it's generally because they are lazy.

Avatar
GarethWyn replied to danthomascyclist | 8 years ago
0 likes
danthomascyclist wrote:

I'm not sure if they understand their market here? If you can physically ride a bike, you probably don't eat at McDonald's.

Oh climb off your high horse - everyone loves a dirty burger once in a while!

Avatar
stevie63 | 8 years ago
0 likes

Wow that is the slowest cadence I have ever seen, incredible.

Avatar
danthomascyclist | 8 years ago
0 likes

I'm not sure if they understand their market here? If you can physically ride a bike, you probably don't eat at McDonald's.

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