Jens Voigt says that Eurosport will be providing live TV coverage of his attempt on the Hour record next week to up to 70 countries and while full dteails aren't yet to hand, given his popularity here we imagine it's likely the UK will be among them.
The German, who retired from road racing last month following a career that saw him take part in the Tour de France a record-equalling 17 times, taking two stage wins along the way, announced his forthcoming attempt on the record last week.
The news came as a surpise, and Voigt said it was "one last present for my fans" although he promised that he was earnest about beating the current record of 49.7km held by Ondrej Sosenka’s 49.7 adding that it wouldn't be a "circus act."
The record attempt takes part in the Velodrome Suisse in Grenchen, Switzerland next Thursday 18 September.
As yet, the attempt - which takes place the day after Voigt's 43rd birthday - doesn't appear on the British Eurosport schedule, but a crew from the pan-European broadcaster was at the track today to film Voigt's preparations as part of a preview.
Voigt said on Twitter: "I gotta be insane , no?! Doing this to myself a day after my birthday??!! But hey- i never said i am normal,right?!"
Meanwhile, Trek Bicycle UK tweeted a picture of Voigt warming up on the rollers.
This Madone is so afraid of @thejensie, it's shrinking in fear: MT @TrekFactory @stephanngicquel: #HourRecord pic.twitter.com/avUHoJPwFi
— Trek Bicycle UK (@TrekBikesUK) September 9, 2014
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.