If you like strong graphics on your frame, and you like Trek bikes, you're likely to find the Team RadioShack's Trek Madone a thing of beauty.
Just pity the poor guy at Trek's factory in Waterloo, Wisconsin who has to apply what appears to be hundreds of decals to each frame, as shown in the following video.
I've no idea how many frames he'll have to prepare ahead of (and during) the 2010 season, but if it were me, I'd be putting forward a strong case for a minimalist design for 2011.
And by the way, who knew Oakley did safety goggles?
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.