Runners up prizes of a bike fit + £250 voucher and £165 worth of clothing too...

Specialized have just opened a brand new Concept Store right in the heart of Covent Garden, the first of its kind in central London. The store carries all the latest models and products from the range, as well as the S-Works & Globe line ups of bikes and accessories.

You can benefit from the in-store BG Fit facility and test ride centre for Roubaix, Tarmac and FSR bikes to ensure your new bike fits you perfectly. And to celebrate the launch Specialized are giving away a £1,000 bike, right here on road.cc!

The store, we're told, has an urban design style that reflects the vibrancy of the area and is designed to be both an inspiring brand experience and a thriving bike shop for the local community. They're sure to shift plenty of the city-friendly Sirrus and Vita bikes, and that's exactly what we've got to give away.

First prize is either a Specialized Sirrus Expert or a Specialized Vita Expert bike, depending or whether you're a lady or a chap. Both are cracking urban machines and retail for £1,000 a pop, so it's a fantastic prize. And that's not all: there's a runner's up prize of a Specialized BG bike fit at the the new Covent Garden store, and a £250 voucher to spend on whatever you fancy. Third place will get £165 of Specialized clothing from the new store.

To enter, just chuck your name and email address in the virtual hat below. One entry per person, and we'll pick the winners on 30 June 2011. Good luck!

The Specialized Covent Garden Concept Store can be found at:
11 Mercer Street, London, WC2H 9QJ. Tel 020 7438 9450

Dave is a founding father of road.cc and responsible for kicking the server when it breaks. In a previous life he was a graphic designer but he's also a three-time Mountain Bike Bog Snorkelling world champion, and remains unbeaten through the bog. Dave rides all sorts of bikes but tends to prefer metal ones. He's getting old is why.