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TECH NEWS
SRAM Red turns black
First of all Red went yellow, and now it’s turning black; SRAM are launching a new edition of their top line groupset that’ll be available from next month.
The brake callipers are black, for example, as is the rear mech body, and the chainset comes with black anodized chainrings. Essentially, SRAM have given most of the silver bits of the standard version a black finish. The changes are all cosmetic; features and function remain unaltered.
The yellow Limited Tour Edition of SRAM Red has just gone on general release, which is basically black with yellow graphics – this is starting to get quite complicated. It was first used in last year’s Tour de France by the SRAM-sponsored previous winners of the race, and then by subsequent SRAM-equipped yellow jersey wearers. The new black version is very similar, but you get standard graphics instead of yellow.
Many of the WorldTour teams, including Garmin-Cervélo, Saxo Bank Sungard and Liquigas-Cannondale, will be competing with the Black version over the 2011 race season.
So, there you go; it turns out that black is the new Red. Confused? You should be.
Prices have yet to be announced.
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.
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11 comments
why did they call it red if they were gonna have it in a load of diffrent colours? Apparantley bikes are brought with the eyes but I think actually making the mechanics better, rather than fussing on with paint would sell more
to be honest, the sram kit at expo 2011 was a little underwhelming. As others have said, its a bit half hearted to offer no fundamental changes other than branding and marketing - the yellow stuff made sense to a degree and it tied in with the tour but sram need to make bigger changes to really get people to choose it over other brands in my opinion.
by the way, I ran sram on one of my old bikes along with some sram s80 wheels - liked them and Id like others to but I think they need to do more to convince those with a loyalty to one of the more traditional brands.
Hydraulic shifting and braking, please.
For gods sake, why not just go the whole hog and call this new edition the 'Campag rip-off' model?
I really don't see the point of this. Instead of wasting time painting their top end gruppo in different colours, perhaps they would be better served designing something to take on the electronic offerings from Shimano & Campag?
Why.......?
I read somewhere that the big logos are for the pros - it shows up well in head on photographs.
Similar to the (supposed) reason Shimano stuck with external gear cabling for so long; you could easily tell a rider was using Shimano, not Campagnolo in a sprint finish.
Rob
Could they make the logo on the shift lever any bigger?
What next, pink?