BSkyB reportedly joining forces with World Series Cycling breakaway league as TV partner; meeting today in Paris
British Sky Broadcasting (BskyB) is reportedly planning to make a major move into cycling in partnership with the proposed World Series Cycling ‘breakaway’ league. The satellite broadcaster, which sponsors Team Sky, will apparently outline its plans at a meeting in Paris today to be attended by a number of leading teams.
The men behind the proposed World Series Cycling breakaway league have confirmed that they are talking with the UCI and potential investor and Omega Pharma-Quick Step owner Zdenek Bakala about a new season-long competition that would comprise ten four-day ‘Grand Prix’ events around the world. Eight teams are signed up to the proposals, but Team Sky is not among them.
The UCI has announced that it is involved in plans to shake up the road cycling calendar as part of a wider reform of the sport through a proposed ‘Champions League’ joint venture with Zdenek Bakala, the Czech billionaire owner of the Omega Pharma-Quick Step team, and his business partner, Bessel Kok.
The governing body appears to have been forced to go public about its involvement after Bakala outlined the proposals in a round-table press conference in Brussels on Friday to which a dozen journalists were invited.