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Just. Get. It. Right.

Now then, if you're going to make a big thing about your new bike and splurge it about with posh photos and big magazine adverts it makes sense to pay attention to the finer details, especially if the bike is flagshipping your custom-build programme where tending to minutiae might count for something. Admittedly you've done a good job ensuring everything is eye-wateringly matching, the saddle's level, the bottom of the handlebars is nicely the same angle as the top-tube, and the quick-release levers are even pointing the correct way, but then you go and trip-up when it comes to the chain.