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Helmet company says dangerising cycling is good for business

A helmet company is pushing retailers to warn about the dangers of cycling as, guess what, it helps to sell helmets. Rudy Project communications director Amanda Grant published a piece in "Bicycle Dealer", a US trade mag. It includes some lovely advice to retailers on using anecdotal, emotional manipulation to sell helmets:

"Keep a helmet in shambles from a crash on display and include a testimony about the life it saved, or show a disturbing photograph or video"