Victoria Pendleton has released the Initial, her first road bike under the Pendleton brand name, adding to the existing adult and junior bikes from the double Olympic gold medallist. All of the Pendleton bikes are female specific.
A strong performance in cycling thanks to better weather and continued British sporting success was the major contributor to car accessories and bike retailer Halfords seeing its turnover grow by 7.7 per cent to £490.6 million in the first half of its current financial year.
Cycletta is the UK’s leading series of women-only bike rides and is supported by Olympic Gold Medallist Victoria Pendleton. This event is designed to appeal to women of all ages and abilities. Cycletta Cheshire is one of the most popular events in the series, starting from the picturesque Tatton Park and taking in the quiet and beautiful roads around East Cheshire. There are three distances available: Novice (20km), Classic (37km) and Challenge (52km).
Victoria Pendleton and Laura Trott are among the Olympians credited with inspiring a boost in female cycling, with a corresponding pick-up in sales of women's bikes and accessories.
Sales of bikes to women are up 73 per cent, according to the online retailer Very.co.uk, a catalogue-style department store.
Very sells a number of bicyles, ranging from a £599 E-go folding electric bike to a £129 Elswick hybrid style.
The Suffolk cycling club where Victoria Pendleton took her first pedal strokes towards Olympic and World Champ victory is opening its doors this Bank Holiday weekend for the Mildenhall Cycling Rally.
The centrepiece of the event will be grasstrack racing, with today’s track programme devoted solely to under-16s, while the seniors, including nearly 20 women, will contest the racing on the Sunday and Monday.
Battery-powered 'hot pants' are the secret weapon in Team GB Cycling's arsenal as they prepare for their track races in the Olympics.
As modelled by Chris Hoy in the photo above, the tracksuit trousers bridge the gap between warm-up and competition, keeping the leg muscles at an optimum 38 degrees during the waiting period.
The result of a collaboration between British Cycling, Loughborough University and Adidas, the pants have been kept under wraps for the last three months, with riders trialling them unannounced.
After the men's road race on Saturday, where Mark Cavendish's win was hyped to the point that it almost seemed a fait accompli, Victoria Pendleton is being surprisingly candid about her chances in the sprint.
She said that her arch-rival Anna Meares, from Australia, has the upper hand in the race owing to a more consistent performance over the last year.
Suits worn by Team GB’s cyclists at the Beijing Olympics were shredded to stop rivals benefiting from the technology.
Cyclists like Victoria Pendleton, who struck gold, will have to make do with their medals and their memories thanks to performance director Dave Brailsford’s suit-shredding edict.
The suits were destroyed on their return to the UK, but the technology will be replicated to make new ones for the London Olympics, in 2012, says the BBC.
Two legends of Rugby League go head to head in a celebrity Italian Pursuit at Revolution 23 on Saturday night. Denis Betts and Mike Forshaw both played for Wigan and England in their career but this time the ex-club mates will be squaring up on the Velodrome track.