A rain jacket is not the most exciting cycling product (seeing rain NEVER gets me excited when I'm about to go out cycling!), but the Madison Prima is a nicely priced function jacket. I was surprised the price wasn’t much more expensive given the cut, general attention to detail and quality of the product.
The Madison Elevate is a soft shell gilet that works well for pretty much any outdoor activity, whether it involves 2 wheels or not. This is one of those garments that just feels perfect the minute you put it on.