Lucozade Body Fuel isotonic sachet

Lucozade is a name brand more commonly associated with leisure centres rather than competitive cycling. What’s little known about Lucozade is it conducts and funds more research than most, if not all, sports nutrition companies. In my many years as a student I have had the pleasure of being at the sharp end of some tests as a “lab rat” for Lucozades research, usually consisting of horribly painful tests to exhaustion. Lucozades 33% longer claim is well known by most people although how it is substantiated is not so well understood.