Ground Effect
Ground Effect Tip Top jersey
The Tip Top, from Kiwi kit company Ground Effect is great either as a base layer or a long sleeve jersey for cooler days.
I'll admit to being quite a fan of Ground Effect kit. It's well thought out, no-nonsense riding clothing that works well on the bike and blends in nicely when you're off it. It's certainly a little more restrained (and cheaper) than the YMX Winter Flower top that Leonie reviewed a while ago!
Ground Effect Road Rage jersey
Ground Effect are a New Zealand company specialising primarily in MTB kit, but most of their stuff translates nicely to audaxing or touring and they have a bit of a cult following in the UK. None of it is flashy, it's not fancy or even fashionable, but it's ideal for leisure riders who don't fancy looking like a mobile bill-board or a badly stuffed sausage. If Ground Effect were a shop, they'd be Marks & Spencers, with all that implies about solid, reliable quality.
Ground Effect Witches Britches
I’ve long been a fan of ¾ length cycling legwear. For starters it’s more flattering than most shorts, which have a tendency to exaggerate flaws in all but the trimmest of thighs. Most crucially though, they are wearable almost year round.
Ground Effect Popsicle jersey
A long-sleeved merino based top with windproof properties, the Popsicle is designed as a Spring and Autumn jersey, keeping out the worst of the wind, while still having the breathability and temperature management properties of merino wool.
Ground Effect Mojo shorts
The Mojos are Ground Effect’s women’s version of the New Zealand company’s top of the range lycra shorts. The men’s counterparts are the Supersonics. Known for producing high quality bike clothing at reasonable prices, Ground Effect design with comfort, style and practicality in mind.
Singletrack MTB mag
road.cc on YouTube