Zipvit are heavily involved with the Cervélo Test Team and these ZV10 energy chews were first used by Thor Hushovd and Roger Hammond in the 2010 Paris Roubaix. The outcome? Second and fourth places, respectively. Okay that's probably not all down to the chews but they are tasty, and a good, easy-to-eat mix of the stuff you need when you're out riding.
Back-pocket food to eat on the go in a long sportive usually falls into one or two categories - bars and gels. (I’m not counting the other high-tech stuff like bananas, fig-rolls and oat-cakes.) Shot Bloks come somewhere in between: a stick of chewy jelly.