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adidas

British Cycling and adidas unveil 2013 Great Britain jersey (+ Gallery)

Kit's design owes much to Stella McCartney London 2012 design, but it's red, white and blue for the union flag

Great Britain 2013 kit

Adidas 2013 Great Britain jersey Sir Chris Hoy 2

Adidas 2013 Great Britain jersey Sir Chris Hoy

Adidas 2013 Great Britain jersey

Great Britain 2013 kit, modelled by Sir Chris Hoy and unveiled by Adidas in January 2013.

Team GB 2012 kit unveiled - three cheers for the, er, turquoise, white and blue

Stella McCartney-designed Adidas kit likely to get a reaction, but perhaps not the one desired

Team GB 2012 kit

Team GB 2012 Lizzie Armitstead

Team GB kit Victoria Pendleton

Team GB 2012 kit Sir Chris Hoy

Team GB London 2012 kit

Team GB's kit for London 2012 launched, designed by Stella McCartney

Bianchi creating ultimate brand loyalty?

Carousel short title:

Is Adidas collaboration a winner

As a loyal Bianchi owner of 4 years now I look forward to their infrequent owners club updates. The emails are written in what we call at work "Italish", a bizarre hybrid of the two languages.

The owners club hasn't really changed my life or my use of the bike. Maybe if owners got discount in the branded cafes they were rumoured to be opening a while back I would be more interested.

A nice celeste mug brimming with hot chocolate might secure my next bike brand decision.

Can I wear a Team GB jersey or not ?

This wonderful news article on Road.cc features one of the biggest challenges facing cycling fans and weekend riders in 2011.

Nothing to do with a throwaway remark from Clarkson that got everyone hot under the collar or the contents of Riccardo Ricco's fridge.

It is all about British Cycling and Adidas releasing the national team kit in April for cyclists like you and I to buy, and maybe even wear on a bike!!