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Giro design nods to Paul Weller and Roy Lichtenstein’s pop art

Sir Bradley Wiggins has been showing off a new pair of Giro shoes that owes a lot to a classic Paul Weller guitar emblazoned with a Lichtenstein pop art design.

The design on the Giro Empire shoes has been done by Jimbo Phillips, best known as a skateboard artist. 

Check out our review of the Giro Empire SLX shoes here. 

Back in his days with The Jam, Paul Weller famously played a Rickenbacker guitar decorated with the Whaam! design from American artist Roy Lichtenstein, itself an adaptation of a panel from a DC Comics publication.

As far as we know, these are a one-off rather than a design that's going into full production, but we'll check that with Giro.

The shoes have been made for Wiggo to wear during the Amgen Tour of California which starts on Sunday, 15 May. 

 

Mat has worked for loads of bike magazines over 20+ years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for eight years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

9 comments

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Yorkshire wallet [1699 posts] 1 year ago
4 likes

I'm trying to hate them but I think they're quite cool.

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NJA [47 posts] 1 year ago
0 likes

I would buy them if they went into production. Very desireable. smiley

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tritecommentbot [2268 posts] 1 year ago
0 likes

Daring. Good stuff. Cycling can be cringe-worthily conservative. Wouldn't be surprised if it goes all tweedy at some point like hiking did. 

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mike the bike [1001 posts] 1 year ago
1 like

Oh dear.  Whatever happened here?  Some sort of explosion in a paint factory?  It's got GCSE Art project written all over it.

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davel [2120 posts] 1 year ago
1 like

He's a broken record with all this mod shit. Just have done with it: buy Paul Weller (or at least Phil Daniels) and have him mounted on your chuffing handlebars.

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Leviathan [2935 posts] 1 year ago
0 likes

Ha, your jealousy amuses me. 

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Colin Peyresourde [1830 posts] 1 year ago
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Yorkshire wallet wrote:

I'm trying to hate them but I think they're quite cool.

haters are going be like 'I think they're quite cool'.

 

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Edgeley [523 posts] 1 year ago
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Yorkshire wallet wrote:

I'm trying to hate them but I think they're quite cool.

 

 

If he is going to have hand made shoes, he may as well go for something that he likes.  I think they are fabulous.  OK fabulous with a side-order of pretentious.

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notfastenough [3728 posts] 1 year ago
0 likes

They look absolutely smashing.  Provided you're quick.  A slow duffer wearing these would look silly.