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Two iconic Italian saddle manufacturers join forces

Italian saddle manufacturer Selle Italia has purchased a majority share of rival saddle company Selle San Marco, reports the Il Gazzettino website.

Giuseppe Bigolin, chairman of Selle Italia, says: “We now own more than 50 percent of Selle San Marco, a project we’ve been working on for some time with the Girardi family.

The 100% family owned company and with a turnover of  €23 million, Selle Italia, which has acquired more than 50 percent of its rival company, resulting in a combined turnover of €30 million following the acquisition.

The two saddle manufacturers will continue to operate as separate companies, for the time being, but it’s likely the partnership will mean shared resources, especially for research and development.

Selle San Marco Aspide Carbon FX Saddle

Selle San Marco Aspide Carbon FX Saddle

“By bringing together all our know-how and patents we’ll definitely improve,” says Bigolin. As well as sharing similar names, the two brands are based in Rossano Veneto, which is also home to bicycle brand Wilier. Selle Italia.

High-end saddle manufacturing has strong roots in Italy, with Italian saddle brands enjoying a large share of the market. It’s claimed that the new combined business will have more than half of the global market for high-end saddles.

The making of saddles is one of the few cycling components still made in the country, whereas much of the frame building business has shifted to the Far East.

The two saddle brands are responsible for some of the most iconic road cycling saddles. San Marco’s most popular saddle models include the Concor, Aspide and Regale. Familiar Selle Italia saddles include the Turbomatic, Flite and, of course, the SLR.

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.