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Verdict: 
Packing the great taste (in my opinion) of a typical Bounty bar but with a bit less bad stuff, and with a good protein hit
Weight: 
52g
Bounty Protein Bar
7 10

The Bounty Protein Bar sees manufacturers riding firmly on the wave of healthy products that dominate the shelves at the moment. It's packed with protein, making it great for recovery, and despite not being quite as vibrant in taste as the original version, still tastes great. At £2.19 a go, it's pretty pricey mind you.

Everywhere you look in the snack and takeaway lunch aisles of shops nowadays, products boast about their protein and health benefits, playing on the trend for healthy living. So it wasn't overly surprising when Mars confectionary released protein-pumped versions of its classic Bounty, Snickers and Mars bars.

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The manufacturer hasn't just boosted the protein content to 19g, meaning it contains the standard recommended amount for post-exercise recovery, but cut total calories (to 190 per bar), carbohydrate (17g per bar) and fat (6g per bar). This makes it a significantly less guilty option than the standard Bounty bar, and thus an obvious choice for those watching their waistlines.

The taste is perhaps a tiny bit less pronounced than the 'taste of paradise' offered by the original version; the coconut is perhaps slightly less vibrant than normal... but the Christmas 'Celebrations' multibox binge memories are still brought back to the tastebuds and I think it's pretty good. Similarly, the texture is a little different, with the protein version being a bit more chewy than the usual variety – a result of its protein content. Nothing unpleasant, just a surprise if you're expecting a 100 per cent replica of the original version.

Mars has obviously done its research, as the Bounty's macros stack up well against competitor protein bars. When looking at the nutritional information of, for example, Science in Sport's protein bar of the same weight, the total carbohydrate, fat, and protein are more or less the same, with the Bounty perhaps surprisingly coming in significantly lighter on the sugar hit. The Clif Builder's bar (reviewed here) is a more hefty option, at nearly 20g larger in total, but, tellingly, the Bounty bar contains the same amount of protein and fewer total calories, carbs and fat. If you're looking for the most 'skinny' version on the market, you may want to go for the OTE protein bar, which contains just 4g fat and 11g of carbs.

> Read more road.cc reviews of energy & recovery bars here

The most contentious issue, as with most energy and recovery products, is the price. At £2.19, it feels like a lot of cash. However, the Torq protein bar is £2.50, and a Clif Builders Bar around £2.40 if purchased individually, and so the £2+ price point isn't silly. There are slightly cheaper bars, but anything you can eat with 'protein' on the wrapper inevitably comes at a premium, playing on your conscience and desire to be 'heathy' as a means of inflating the price. So, the price point is high, but pretty standard for the market.

Verdict

Packing the great taste (in my opinion) of a typical Bounty bar but with a bit less bad stuff, and with a good protein hit

road.cc test report

Make and model: Bounty Protein Bar

Size tested: 51g

Tell us what the product is for, and who it's aimed at. What do the manufacturers say about it? How does that compare to your own feelings about it?

The product is aimed at everyone, being a 'healthier' version of the classic snack. It features reduced total calories, and almost half the fat and carbohydrate. The key feature is the 19g of protein, making the bar appeal to those looking to recover after their workouts.

Distributor Madison says: If you're looking for a new and tasty way to enjoy protein in your diet, you'll love the new Bounty Protein Bars!

The new Bounty Protein Bar is just 200 calories and has the nutritional profile you would expect from a leading Protein Bar but with all the great taste of your favourite confectionery brand

The Bounty Protein Bar contains 19g of protein combined with coconut and chocolate

The individually wrapped Bounty Protein Bars can be easily slipped into any kit bag as a post ride snack

Protein Bars have been taken to a new level with the tasty Bounty Protein Bar"

Tell us some more about the technical aspects of the product?

Packing in 19g of protein per bar, the bar offers the recommended quantity of protein for post-training recovery. With 17g of carbs per bar, there's also a good dollop of this other essential and much-overlooked nutrient for recovery and re-fuelling.

Rate the product for quality of construction:
 
8/10
Rate the product for performance:
 
8/10
Rate the product for durability:
 
6/10

Due to its chocolate coating, I'm not too sure how well this would cope in the jersey pocket furnace on a long day of warm-weather riding. It's probably more suited to stashing in your bag or glovebox than taking for a mid-ride option.

Rate the product for value:
 
6/10

Although £2.19 is a lot, it's not unheard of. The £2+ area feels a lot to swallow, but protein bars by competitors Torq and Clif are just as pricey. There are slightly cheaper versions on the market, but you're only going to save a few pennies. If you're going to eat the protein, you need to be prepared to chew up the pennies too.

Tell us how the product performed overall when used for its designed purpose

As a fan of Bounty bars, I thought it tasted great after my turbo trainer session, and it brought back fuzzy feelings of sitting on the sofa at Christmas eating Celebrations. It's hard to quantify how well it helped my muscles recover, but I felt fine on the bike the day after I ate it.

Tell us what you particularly liked about the product

Keeps the trademark taste of a Bounty, but manages to cut back on the carbs and fat of a standard bar.

Tell us what you particularly disliked about the product

Nothing. You will have to like eating a normal Bounty to enjoy the protein-pumped version of course!

Did you enjoy using the product? Yes

Would you consider buying the product? Yes

Would you recommend the product to a friend? Yes

Use this box to explain your score

The bar is nutritionally strong, delivering a good dose of protein without too much fat or sugar. The taste isn't far off that of the traditional bar, and the texture not that different either. Yes, £2.19 per bar is a lot, but similar to the majority of others on the market.

Overall rating: 7/10

About the tester

Age: 31  Height: 6ft 1in  Weight: 61kg

I usually ride: Giant TCR / Cannondale Supersix  My best bike is: Giant TCR

I've been riding for: 5-10 years  I ride: Every day  I would class myself as: Expert

I regularly do the following types of riding: road racing, club rides, sportives, general fitness riding

25 comments

Avatar
hawkinspeter [1029 posts] 6 months ago
3 likes

£2.19? That's crazy talk.

I recommend the Nature Valley Protein Salted Caramel Nut bars - a pack of 4 for £1.44 at the moment in Tesco. They only provide 10.3g of protein, but you can put them in a pocket and they won't melt.

Avatar
nappe [73 posts] 6 months ago
0 likes

The Nature Valley bars are even better at 4 for a £1.00 from Jack Fulton's!

Avatar
. . [189 posts] 6 months ago
1 like

A pint of semi-skimmed also has 19g of protein

Avatar
ianrobo [1213 posts] 6 months ago
4 likes

so damn healthy, not, they are sellin a total scam here, tryin to make sugar bars healthy, eat these at your own peril.

Avatar
mike the bike [970 posts] 6 months ago
1 like

 

If they're going to use the metric system to tell us how much protein we are getting they really should use g for gram not G for giga.   We never had mistakes like this when pounds had ounces and hundredweights were heavy.

Avatar
Vejnemojnen [266 posts] 6 months ago
1 like

thanks, rather a plain-old bounty with a packet of beef protein. cheaper!

https://shop.builder.hu/marha-protein/biotech-usa-beef-protein-30-gr-p12910

 

and at least you can combine flavours : )

 

and use metric please. 

 

Avatar
Gizzard [26 posts] 6 months ago
1 like
Vejnemojnen wrote:

thanks, rather a plain-old bounty with a packet of beef protein. cheaper!

 

I don't care how cheap it is, I'm not eating anything made from rotten corpses.

Avatar
SingleSpeed [370 posts] 6 months ago
7 likes
Gizzard wrote:

I don't care how cheap it is, I'm not eating anything made from rotten corpses.

 

Preservation or Cooking stops the corpse from rotting and seals in all that yummy goodness...get your fact rights if you want pontificate from your high horse, or as I call it dinner.

Avatar
Gizzard [26 posts] 6 months ago
1 like
SingleSpeed wrote:

 

Preservation or Cooking stops the corpse from rotting and seals in all that yummy goodness...get your fact rights if you want pontificate from your high horse, or as I call it dinner.

 

 

"Good" meat is already rotted before it leaves the butcher.  Are you telling me you eat a terrible diet, then?

Avatar
Nick T [1095 posts] 6 months ago
2 likes

Jesus wept

Avatar
Nick T [1095 posts] 6 months ago
1 like
Gizzard wrote:
SingleSpeed wrote:

 

Preservation or Cooking stops the corpse from rotting and seals in all that yummy goodness...get your fact rights if you want pontificate from your high horse, or as I call it dinner.

 

 

"Good" meat is already rotted before it leaves the butcher.  Are you telling me you eat a terrible diet, then?

 

no it isn't. Ageing prevents decay, it even says so in your "evidence"

Avatar
Gizzard [26 posts] 6 months ago
0 likes
Nick T wrote:

no it isn't. Ageing prevents decay, it even says so in your "evidence"

 

From the piece:

improves the flavor of meats by allowing the natural enzymes in the meat to break down the tissue

That is a euphemism for "letting it rot a bit".

Avatar
Nick T [1095 posts] 6 months ago
2 likes

No. Decay is caused by bacteria. Enzymes such as lactic acid are already present in muscle tissue. 

 

Read it again. 

Avatar
Gizzard [26 posts] 6 months ago
0 likes

Hanging these corpses in an aseptic environment, are they?

Bored of arguing now, anyway.

Avatar
Nick T [1095 posts] 6 months ago
3 likes

More or less, that's why you control the temperature to a level where bacteria can't thrive and colonise it's host.

 

You didn't read it again, did you. 

Avatar
brooksby [2639 posts] 6 months ago
0 likes
SingleSpeed wrote:
Gizzard wrote:

I don't care how cheap it is, I'm not eating anything made from rotten corpses.

 

Preservation or Cooking stops the corpse from rotting and seals in all that yummy goodness...get your fact rights if you want pontificate from your high horse, or as I call it dinner.

Hey: if wishes were horses we'd all be eating steak.

Avatar
andyp [1508 posts] 6 months ago
3 likes

the wrapper is *blue*. Does this mean it's milk chocolate? Does anyone actually like the milk chocolate Bounty? Dirty weirdos.

Avatar
brooksby [2639 posts] 6 months ago
2 likes
andyp wrote:

the wrapper is *blue*. Does this mean it's milk chocolate? Does anyone actually like the milk chocolate Bounty? Dirty weirdos.

Seconded. I wonder if they'll offer them in red...?

Avatar
dottigirl [808 posts] 6 months ago
0 likes
brooksby wrote:
andyp wrote:

the wrapper is *blue*. Does this mean it's milk chocolate? Does anyone actually like the milk chocolate Bounty? Dirty weirdos.

Seconded. I wonder if they'll offer them in red...?

Thirded - that was my first thought too.

Anyone remember the Bounty ice-cream? Yum.
Not as epic as the Lion bar ice-cream though.

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CygnusX1 [577 posts] 6 months ago
0 likes

+1 for a red version. Mars take note.

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Team EPO [117 posts] 6 months ago
0 likes

tempted to give them a try just for something different when I get hungry at work, buy 18 of them and it is ONLY £1.70

https://www.amazon.co.uk/Bounty-Protein-Bar-51-Pack/dp/B06XRPZ654?tag=op...

Avatar
Simon E [3121 posts] 6 months ago
1 like
Team EPO wrote:

tempted to give them a try just for something different when I get hungry at work, buy 18 of them and it is ONLY £1.70

You can get 3 of the normal ones for £1.20 at Tesco or 7 for £2.50 in Sainsbury's.

Only a fool would pay 4 x the price just because it says 'protein' on the packet.

Avatar
RobD [531 posts] 6 months ago
0 likes

Any details on what source the protein is from? Is it a whey powder or something else added to it? Might have to see if I can find a recipe for something similar to these and have a go at making them, maybe without the chocolate so they can go in a jersey pocket more easily.

Avatar
KendalRed [98 posts] 5 months ago
0 likes
RobD wrote:

Any details on what source the protein is from? Is it a whey powder or something else added to it? Might have to see if I can find a recipe for something similar to these and have a go at making them, maybe without the chocolate so they can go in a jersey pocket more easily.

Whey and Milk protein, according to a quick Google. Fairly obvious really, whey is pretty much the easy way (ho ho) to add protein to something. No good for us vegans then - I'll stick with my Clif Builders Bars!

 

Avatar
madcarew [458 posts] 5 months ago
1 like

All a bit pointless anyway. If the protein is surplus to requirements it gets turned into sugar for use in the ETC for energy production / storage anyway. It's really just a lolly. Eat it as such.