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We've always thought he was a cool cat, now here's the proof...

‘Cyclists don’t have nine lives’ is the payoff line of this video from the Norwegian Public Roads Administration featuring pro cyclist Thor Hushovd. In the video, Hushovd just survives a number of on-bike scrapes including throwing himself over the bonnet of a car.

We wonder if he did he own stunts?

Spotted by road.cc forum user SM who says: "Video doesn't take sides and demonstrates dangers of not being a considerate road user to both cyclist and driver. Like it. Come on Wiggo, get your acting make-up on and do your country proud!"

Our official grumpy Northerner, John has been riding bikes for over 30 years since discovering as an uncoordinated teen that a sport could be fun if it didn't require you to catch a ball or get in the way of a hulking prop forward.

Road touring was followed by mountain biking and a career racing in the mud that was as brief as it was unsuccessful.

Somewhere along the line came the discovery that he could string a few words together, followed by the even more remarkable discovery that people were mug enough to pay for this rather than expecting him to do an honest day's work. He's pretty certain he's worked for even more bike publications than Mat Brett.

The inevitable 30-something MAMIL transition saw him shift to skinny tyres and these days he lives in Cambridge where the lack of hills is more than made up for by the headwinds.

25 comments

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Rouboy [93 posts] 4 years ago
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Great Vid.

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Colin Peyresourde [1830 posts] 4 years ago
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 16 41

Quality

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sm [406 posts] 4 years ago
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Thank you for the hat tip - when I saw this I thought, that'll look great on Road.cc news. And so it does! Seriously, we need a similar video here in the UK, would do wonders for driver/cycling relations. Imagine, Hoy, Wiggo, Cav, Trott, Pendleton and co in something similar? Certainly beats a poster campaign.

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IanD [31 posts] 4 years ago
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Great video. Did show it from both sides so quite fair.

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netclectic [136 posts] 4 years ago
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sm wrote:

Imagine, Hoy, Wiggo, Cav, Trott, Pendleton and co in something similar?

Imagine Hoy doing the bonnet roll, that'd be hilarious!

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aclucas [54 posts] 4 years ago
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That was very good - a UK version would be awesome

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flobble [129 posts] 4 years ago
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Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault. e.g. Pulling out of alleyway without looking, turning off without signalling, riding in the middle of the road with a vehicle approaching.

Or was that supposed to be part of the message (ie cyclists shouldn't be irresponsible either)? Puzzled...

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racyrich [307 posts] 4 years ago
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That pic disturbs me. Cat in BMC kit. Looks like an extra from the 'What Does the Fox Say' video!

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jimmyd [114 posts] 4 years ago
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Love it!

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ir_bandito [58 posts] 4 years ago
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Quote:

Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault

Yes.

Quote:

"Video doesn't take sides and demonstrates dangers of not being a considerate road user to both cyclist and driver.

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nod [72 posts] 4 years ago
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F*** me! Who would've thought it? An educational video! We should be showing it in the UK, rather than endlessly whining about who's more to blame: drivers or cyclists.

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flobble [129 posts] 4 years ago
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ir_bandito wrote:
Quote:

Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault

Yes.

 41 Amazing insight. Really. Nuff said.

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ir_bandito [58 posts] 4 years ago
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Quote:

Amazing insight. Really. Nuff said.

Seriously. Did you not read the description at the top, which I paraphrased in the second quote of my comment?

it "demonstrates dangers of not being a considerate road user to both cyclist and driver."

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GoingRoundInCycles [133 posts] 4 years ago
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aclucas wrote:

That was very good - a UK version would be awesome

In the UK version, that unlocked BMC Teammachine would have got nicked before Thor Hushovd even got his key in the front door!

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badback [302 posts] 4 years ago
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GoingRoundInCycles wrote:
aclucas wrote:

That was very good - a UK version would be awesome

In the UK version, that unlocked BMC Teammachine would have got nicked before Thor Hushovd even got his key in the front door!

Nah, he'd have had multiple cameras on his bike and got shouty at each near miss.  36

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flobble [129 posts] 4 years ago
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ir_bandito wrote:
Quote:

Amazing insight. Really. Nuff said.

Seriously. Did you not read the description at the top, which I paraphrased in the second quote of my comment?

it "demonstrates dangers of not being a considerate road user to both cyclist and driver."

Yes. But most people watching the video won't have the benefit of either.

Message is too complicated for most I fear, given the tendency for people to see what reinforces their existing perspective rather than the messy nature of what's really there.

Or maybe I do the Norwegians a disservice and they are are more sophisticated in their thinking on this matter than us Brits. Having ridden, raced and done business there, that's quite possible.

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RTB [193 posts] 4 years ago
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The man is a legend.

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mrhallorann [16 posts] 4 years ago
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flobble wrote:

Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault. e.g. Pulling out of alleyway without looking, turning off without signalling, riding in the middle of the road with a vehicle approaching.

Completely agree. In about have of those scrapes, he's riding like a div.

The same video with Sir Brad would do nothing for motorist/cycling relations in this country.

mrhallorann

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Fran The Man [82 posts] 4 years ago
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The message is, I agree, a bit complicated. But at least it exists. It would be great if we had something similar to argue over!

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chickeee [19 posts] 4 years ago
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everybody on the road has to be careful - that is the message

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geargrinderbeard [97 posts] 4 years ago
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Am I the only one watching repeatedly just because of the catchy tune in the background...?  1

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Matt eaton [741 posts] 4 years ago
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flobble wrote:
ir_bandito wrote:
Quote:

Amazing insight. Really. Nuff said.

Seriously. Did you not read the description at the top, which I paraphrased in the second quote of my comment?

it "demonstrates dangers of not being a considerate road user to both cyclist and driver."

Yes. But most people watching the video won't have the benefit of either.

Message is too complicated for most I fear, given the tendency for people to see what reinforces their existing perspective rather than the messy nature of what's really there.

Or maybe I do the Norwegians a disservice and they are are more sophisticated in their thinking on this matter than us Brits. Having ridden, raced and done business there, that's quite possible.

I have no experience of Norwegian culture but for the average Brit you are spot on; this will just reinforce existing predudices for most people.

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jamtartman [63 posts] 4 years ago
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yes

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skippy [416 posts] 4 years ago
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Would ask that " videos " offered , be a case of the viewer STARTING the video !

as a result of some " glitch " the video MBs came & went , i saw NOTHING !

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GoingRoundInCycles [133 posts] 4 years ago
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To me, the message is pretty clear.

Unless you are like Thor Hushovd and have nine lives, don't ride like an inconsiderate moron and don't assume that you have been seen by other road users before you make a manoeuvre.

In Norway there is a strong culture of personal responsibility where people are expected to do what they can to look after themselves before looking for help from others.

I expect in our blame and rights culture, this video would not go down so well.