Video: Thor Hushovd stars in Norwegian cycle safety clip

We've always thought he was a cool cat, now here's the proof

by John Stevenson   October 28, 2013  

Hushovd 9 lives 1

‘Cyclists don’t have nine lives’ is the payoff line of this video from the Norwegian Public Roads Administration featuring pro cyclist Thor Hushovd. In the video, Hushovd just survives a number of on-bike scrapes including throwing himself over the bonnet of a car.

We wonder if he did he own stunts?

Spotted by road.cc forum user SM who says: "Video doesn't take sides and demonstrates dangers of not being a considerate road user to both cyclist and driver. Like it. Come on Wiggo, get your acting make-up on and do your country proud!"

25 user comments

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Great Vid.

posted by Rouboy [66 posts]
28th October 2013 - 19:45

25 Likes

Cool Applause

Quality

posted by Colin Peyresourde [1144 posts]
28th October 2013 - 19:49

31 Likes

Thank you for the hat tip - when I saw this I thought, that'll look great on Road.cc news. And so it does! Seriously, we need a similar video here in the UK, would do wonders for driver/cycling relations. Imagine, Hoy, Wiggo, Cav, Trott, Pendleton and co in something similar? Certainly beats a poster campaign.

The Human Cyclist A blog. Try it, you might like it...

sm's picture

posted by sm [346 posts]
28th October 2013 - 21:23

18 Likes

Great video. Did show it from both sides so quite fair.

posted by IanD [22 posts]
28th October 2013 - 21:40

17 Likes

sm wrote:
Imagine, Hoy, Wiggo, Cav, Trott, Pendleton and co in something similar?

Imagine Hoy doing the bonnet roll, that'd be hilarious!

netclectic's picture

posted by netclectic [119 posts]
29th October 2013 - 9:59

14 Likes

That was very good - a UK version would be awesome

posted by aclucas [46 posts]
29th October 2013 - 10:36

17 Likes

Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault. e.g. Pulling out of alleyway without looking, turning off without signalling, riding in the middle of the road with a vehicle approaching.

Or was that supposed to be part of the message (ie cyclists shouldn't be irresponsible either)? Puzzled...

posted by flobble [43 posts]
29th October 2013 - 11:02

13 Likes

That pic disturbs me. Cat in BMC kit. Looks like an extra from the 'What Does the Fox Say' video!

posted by racyrich [128 posts]
29th October 2013 - 11:05

17 Likes

Love it!

posted by jimmyd [92 posts]
29th October 2013 - 11:08

18 Likes

Quote:
Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault

Yes.

Quote:
"Video doesn't take sides and demonstrates dangers of not being a considerate road user to both cyclist and driver.

posted by ir_bandito [59 posts]
29th October 2013 - 11:34

15 Likes

F*** me! Who would've thought it? An educational video! We should be showing it in the UK, rather than endlessly whining about who's more to blame: drivers or cyclists.

posted by nod [61 posts]
29th October 2013 - 12:05

12 Likes

ir_bandito wrote:
Quote:
Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault

Yes.

Applause Amazing insight. Really. Nuff said.

posted by flobble [43 posts]
29th October 2013 - 12:23

16 Likes

Quote:
Amazing insight. Really. Nuff said.

Seriously. Did you not read the description at the top, which I paraphrased in the second quote of my comment?

it "demonstrates dangers of not being a considerate road user to both cyclist and driver."

posted by ir_bandito [59 posts]
29th October 2013 - 13:52

14 Likes

aclucas wrote:
That was very good - a UK version would be awesome

In the UK version, that unlocked BMC Teammachine would have got nicked before Thor Hushovd even got his key in the front door!

Never in a hurry on a bicycle.

posted by GoingRoundInCycles [134 posts]
29th October 2013 - 14:41

11 Likes

GoingRoundInCycles wrote:
aclucas wrote:
That was very good - a UK version would be awesome

In the UK version, that unlocked BMC Teammachine would have got nicked before Thor Hushovd even got his key in the front door!

Nah, he'd have had multiple cameras on his bike and got shouty at each near miss. Party

Velotastic !

Too many hills, but too little time.

badback's picture

posted by badback [267 posts]
29th October 2013 - 15:12

19 Likes

ir_bandito wrote:
Quote:
Amazing insight. Really. Nuff said.

Seriously. Did you not read the description at the top, which I paraphrased in the second quote of my comment?

it "demonstrates dangers of not being a considerate road user to both cyclist and driver."

Yes. But most people watching the video won't have the benefit of either.

Message is too complicated for most I fear, given the tendency for people to see what reinforces their existing perspective rather than the messy nature of what's really there.

Or maybe I do the Norwegians a disservice and they are are more sophisticated in their thinking on this matter than us Brits. Having ridden, raced and done business there, that's quite possible.

posted by flobble [43 posts]
29th October 2013 - 16:47

23 Likes

The man is a legend.

posted by RTB [48 posts]
29th October 2013 - 20:25

13 Likes

flobble wrote:
Am I the only one who finds the message rather confusing?

In about half the incidents our 'hero' was at least partially at fault. e.g. Pulling out of alleyway without looking, turning off without signalling, riding in the middle of the road with a vehicle approaching.

Completely agree. In about have of those scrapes, he's riding like a div.

The same video with Sir Brad would do nothing for motorist/cycling relations in this country.

mrhallorann

posted by mrhallorann [18 posts]
29th October 2013 - 23:57

16 Likes

The message is, I agree, a bit complicated. But at least it exists. It would be great if we had something similar to argue over!

Fran the Man

posted by Fran The Man [67 posts]
30th October 2013 - 0:49

6 Likes

everybody on the road has to be careful - that is the message

posted by chickeee [12 posts]
30th October 2013 - 5:54

8 Likes

Am I the only one watching repeatedly just because of the catchy tune in the background...? Smile

posted by geargrinderbeard [34 posts]
30th October 2013 - 13:59

4 Likes

flobble wrote:
ir_bandito wrote:
Quote:
Amazing insight. Really. Nuff said.

Seriously. Did you not read the description at the top, which I paraphrased in the second quote of my comment?

it "demonstrates dangers of not being a considerate road user to both cyclist and driver."

Yes. But most people watching the video won't have the benefit of either.

Message is too complicated for most I fear, given the tendency for people to see what reinforces their existing perspective rather than the messy nature of what's really there.

Or maybe I do the Norwegians a disservice and they are are more sophisticated in their thinking on this matter than us Brits. Having ridden, raced and done business there, that's quite possible.

I have no experience of Norwegian culture but for the average Brit you are spot on; this will just reinforce existing predudices for most people.

posted by Matt eaton [395 posts]
30th October 2013 - 17:07

4 Likes

yes

posted by jamtartman [33 posts]
30th October 2013 - 17:24

8 Likes

Would ask that " videos " offered , be a case of the viewer STARTING the video !

as a result of some " glitch " the video MBs came & went , i saw NOTHING !

Skippy(advocate for "Disabled / Para Sport")@skippydetour. blogging as skippi-cyclist.blogspot & Parrabuddy.blogspot currently on the road with ProTour Grand Tour Events .

skippy's picture

posted by skippy [383 posts]
31st October 2013 - 13:48

7 Likes

To me, the message is pretty clear.

Unless you are like Thor Hushovd and have nine lives, don't ride like an inconsiderate moron and don't assume that you have been seen by other road users before you make a manoeuvre.

In Norway there is a strong culture of personal responsibility where people are expected to do what they can to look after themselves before looking for help from others.

I expect in our blame and rights culture, this video would not go down so well.

Never in a hurry on a bicycle.

posted by GoingRoundInCycles [134 posts]
31st October 2013 - 18:06

6 Likes