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Olympic track stars join Sky+HD Trade Team

Yesterday saw the unveiling of the new Sky+HD Trade Team which includes Chris Hoy, Victoria Pendleton, Shanaze Reade, Jamie Staff, Ross Edgar and Jason Kenny. The team is the latest product of Sky's sponsorship of British Cycling.

The eye-catching new Sky+HD team strip will see its first British action at the Manchester round of the track world cup next week (if you're unable to go you can catch it on the BBC) when team members Victoria Pendleton, Jamie Staff, Ross Edgar and Jason Kenny will be competing. The team is made up of all the sprinters in the British national team and the team has already seen its first action with Jason Kenny racing to victory in Sky kit in Amsterdam.

The new team strip was given the big push on the Sky Sports website with a headline claiming "Sky Redfines Cycling" although check out the video caption (top right) and you'll see that not everyone at Sky was quite up to speed yet with this track cycling malarkey, 

For more information on Victoria Pembl… Pendleton and the rest of the Sky+HD Trade Team check out the British Cycling and  Sky Sports websites.

 

Plucked from the obscurity of his London commute back in the mid-Nineties to live in Bath and edit bike mags our man made the jump to the interweb back in 2006 as launch editor of a large cycling website somewhat confusingly named after a piece of navigational equipment. He came up with the idea for road.cc mainly to avoid being told what to do… Oh dear, issues there then. Tony tries to ride his bike every day and if he doesn't he gets grumpy, he likes carbon, but owns steel, and wants titanium. When not on his bike or eating cake Tony spends his time looking for new ways to annoy the road.cc team. He's remarkably good at it.

2 comments

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thebikeboy [131 posts] 7 years ago
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Pembleton.

Or maybe Sky are taking this whole "Redefining cycling" thing to another level, by re-defining the riders' names too. It's probably all part of some cunning masterplan…

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Barney Fletcher [15 posts] 7 years ago
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That Victoria Pembleton is still holding forth on the video player - right next to the real one too, that's some front from the doppleganger.