Madison Genesis to use Ridley Dean TT bike
They'll contest the individual time trial on bikes from the Belgian brand
Team Madison Genesis have announced that they’ll be competing in the Tour of Britain next month and that they’ll be riding the individual time trial aboard Ridley Dean bikes in custom Madison Genesis colours. It looks pretty cool to us.
That is the older Ridley Dean in the picture, with an integrated seat mast, rather than the new version that was launched at this year’s Tour de France, ridden by Lotto Belisol. It is made from high modulus carbon fibre and has Ridley’s F-Splitfork fitted, with a gap down the middle of the fork legs. Ridley say this design reduces drag by 7.5% by drawing turbulent air away from the spokes.
It also features Ridley’s F-Surface paint technology, giving a rough finish in certain areas to improve laminar flow and reduce drag.
Madison Genesis ride road stages on the Genesis Volare, made from Reynolds 953 steel. Genesis have proved that you can do a lot with 953, but an ultra-aero TT bike is a few steps too far.
This is Madison Genesis’ first race season and they’ve notch up second place at the Pearl Izumi Tour Series, along with multiple podiums. Getting a place in the Tour of Britain was one of their aims from the beginning of the year.
The Tour of Britain starts on the 15 September in Peebles, with Stage Three in Knowsley playing host to the individual time trial. The race finishes in London on the 22 September.
Madison, the UK’s largest bike/component distributor, share a parent company with Sportline, the new distribution firm that'll handle Ridley in the UK from now on.