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They'll contest the individual time trial on bikes from the Belgian brand

Team Madison Genesis have announced that they’ll be competing in the Tour of Britain next month and that they’ll be riding the individual time trial aboard Ridley Dean bikes in custom Madison Genesis colours. It looks pretty cool to us.

That is the older Ridley Dean in the picture, with an integrated seat mast, rather than the new version that was launched at this year’s Tour de France, ridden by Lotto Belisol. It is made from high modulus carbon fibre and has Ridley’s F-Splitfork fitted, with a gap down the middle of the fork legs. Ridley say this design reduces drag by 7.5% by drawing turbulent air away from the spokes.

It also features Ridley’s F-Surface paint technology, giving a rough finish in certain areas to improve laminar flow and reduce drag.

Madison Genesis ride road stages on the Genesis Volare, made from Reynolds 953 steel. Genesis have proved that you can do a lot with 953, but an ultra-aero TT bike is a few steps too far.

This is Madison Genesis’ first race season and they’ve notch up second place at the Pearl Izumi Tour Series, along with multiple podiums. Getting a place in the Tour of Britain was one of their aims from the beginning of the year.

The Tour of Britain starts on the 15 September in Peebles, with Stage Three in Knowsley playing host to the individual time trial. The race finishes in London on the 22 September.

Madison, the UK’s largest bike/component distributor, share a parent company with Sportline, the new distribution firm that'll handle Ridley in the UK from now on.

Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a youthful 45-year-old Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

11 comments

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Some Fella [890 posts] 2 years ago
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That is, as i believe young people say, pretty swag.

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Cycle_Jim [264 posts] 2 years ago
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My god, I am so damn hard right now.

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Welsh boy [282 posts] 2 years ago
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Jim, you need to get out more!

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Cycle_Jim [264 posts] 2 years ago
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Your probably right...
Though got to say I prefer the 953 reynolds bike they built.

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STATO [493 posts] 2 years ago
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Im surprised and a little disappointed tbh, they make much of the steel is real idea and then plump for the easy option and buy carbon when they need a tt bike. Plenty of TT rider still race on steel frame, it wouldnt take much to get a teams worth knocked up matching the required geo. Wouldnt even need to be fancy 953, since they painted these ones anyway. Its not like youd lose minutes on the track.

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beej.a [40 posts] 2 years ago
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sooooo ugly  30

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Ham-planet [112 posts] 2 years ago
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@STATO
There's no suggestion that it would have been difficult to make a steel frame with TT geo. Building an aero frame with steel is another proposition altogether.

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STATO [493 posts] 2 years ago
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Ham-planet wrote:

@STATO
There's no suggestion that it would have been difficult to make a steel frame with TT geo. Building an aero frame with steel is another proposition altogether.

Plenty of aero steel TT bikes about, including tube options. Anyway, the frame is the least important part. Cyling tips suggest 17sec over 48km, so 5sec on the 16km ToB? Hardly massive, and if it was then they could save WAAAAAYYY more than that every day by using the aero road bikes everyone else uses now.

cyclingtips

and as proof steel works. First search i found this, 15th place national TT, on an MTB frame!

cycling weekly TT

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Ginsterdrz [77 posts] 2 years ago
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More to do with clever marketing methinks rather than the steel v carbon argument.

And how long before this question is posed: "If we can do this well on a 953, just think what we could do on a lighter, stiffer carbon frame?".

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billyman [148 posts] 2 years ago
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when you first start cycling and see any genises bike you go eeee, where the ridley, or where the colnago, but once you start talking to cyclists you come to realise, they are like the jaguar of the car world, respected , h igh quality, the more I see and hear about them the more I like them, but is just plain ugly lol, sorry h

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STATO [493 posts] 2 years ago
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Hmm, I wonder. Just thought, this may all be due the the UCI sticker rule...?