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Hoy's £1,000 aluminium road bike with Shimano 105 arrives in the road.cc office

The Sa Calobra 003 is the £1,000 aluminium framed road bike from new brand Hoy Bikes, built with a Shimano 105 groupset and running on RS10 wheels and with an all-up weight of 9kg (19.84lbs). The Sa Calobra range extends to four models, this ibeing the second-tier offering.

Earlier this year, Evans Cycles and Sir Chris Hoy announced their plans for a range of road and city bikes. We’ve been covering the development since then, with a blog by designer James Olsen that gives a good bit of background to the design process. After a bit of a wait, we finally have our hands on a production bike for review.

The bike is named after the iconic Sa Calobra climb in Majorca which is a must-ride for any cyclists jetting to the island for a week of cycling, and has also been a frequent destination for Chris Hoy during early season training.

The bike is built around a 6066 T6 triple butted aluminium frame with clean tube profiles and few superfluous curves or shapes. There’s some profiling of the chainstays and seatstay and the head tube is tapered with a 1.5in lower bearing which, along with the one-piece carbon fork with tapered steerer tube, should keep the front end solid.

Cables are routed externally so servicing and replacing them should be a cinch, and the bottom bracket is an external threaded type. All in all, it’s a smart looking bike with a simple aesthetic and a subtle black/pewter paint finish and discreet graphics. The coloured rings on the top tube that emulate the painted lines on a velodrome is a neat touch too.

The bike is reasonably well specified for the price. Certainly the buying power of Evans Cycles has helped give the bike a competitive build. It has Shimano 105 shifters and derailleurs, an FSA Omega compact chainset (with size-specific crank arm lengths) and Tektro R540 calliper brakes. They’ve fitted 25mm Continental Ultra Sport tyres to the Shimano RS10 wheels for a little extra comfort.

The Hoy logo is found on the aluminium handlebar, stem, seatpost and saddle, all of which have a smart appearance. The  semi-compact shape of the handlebar feels good in the hands and as with the cranks, both the bar and stem are size-specific. That means shorter stems and narrower handlebars on the smaller size frames. That shows good attention to detail. There’s also a good stack of spacers for adjusting the height of the stem. They offer the frame in seven sizes from XXS to XL so most heights should be covered.

That’s Hoy’s signature on the stem.

Sir Chris says he wants the brand to make cycling more accessible to people of all ages: “Cycling has been a central part of my life from an early age and has helped me achieve so much. I want to help more people experience the power and enjoyment of cycling, as well as demystifying it and making it accessible to all. That's why I decided to create a brand that embodies this vision and my passion.”

We’ll find out if the bike lives up to that passion as soon as a road.cc tester takes it out on the road.

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.

21 comments

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KiwiMike [1185 posts] 2 years ago
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No mudguard mounts? on a UK bike? Seriously? So much for 'attention to detail'.

...unless Evans are also going to do a job-lot discount on SKS Raceblade Longs, which apart from being a cracking mudguard should fit the quick-release-skewer-removable tabs, which I've been using in preference to unclipping each guard and leaving the tabs on the bike.

But overall, nice. Can it fit 28C's though?

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fennesz [137 posts] 2 years ago
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Looks tidy.

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Gossa [76 posts] 2 years ago
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Mmm, I've seen that paintjob somewhere before....Ritte anyone?

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JuiceQC [9 posts] 2 years ago
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It hits a key price point. It looks nice. It has 105 levers and mechs and it is named after one of the most iconic climbs in Mallorca. All up it is a very competitive offering.

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ScotchPoth (not verified) [368 posts] 2 years ago
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Here we go,another stupid identikit bike on the market
Whats the point?theres already thousands to choose from

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thelimopit [139 posts] 2 years ago
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I'm probably going to look like an idiot for asking this, but how do you get those shots of the bike standing up unaided? Magnets? Wires? Greenscreen?

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Mat Brett [618 posts] 2 years ago
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thelimopit wrote:

I'm probably going to look like an idiot for asking this, but how do you get those shots of the bike standing up unaided? Magnets? Wires? Greenscreen?

You've missed the obvious answer: magic.

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workhard [397 posts] 2 years ago
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thelimopit wrote:

I'm probably going to look like an idiot for asking this, but how do you get those shots of the bike standing up unaided? Magnets? Wires? Greenscreen?

ye olde photoe shoppe

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workhard [397 posts] 2 years ago
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Handsome bike. Reminds me of an Enigma for some reason. I'd buy one. If I had room in the stable, but it's too similar to another of my bikes.

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Mat Brett [618 posts] 2 years ago
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Nope, not Photoshop, nor most of the other things that people guess.

The truth is pretty dull. Someone stands just out of shot, reaching in to steady the bike with one hand. On the count of three, they take their hand off, the photographer shoots, and the steadying guy grabs the bike again before it falls. You've got a second or two if you get the balancing right.

Now, wasn't it much more fun when it was a mystery??

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stuartp [68 posts] 2 years ago
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Exactly. I hope no one asks about Father Christmas

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dave atkinson [6214 posts] 2 years ago
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thelimopit wrote:

I'm probably going to look like an idiot for asking this, but how do you get those shots of the bike standing up unaided? Magnets? Wires? Greenscreen?

sometimes we use a pokey stick which we, erm, 'magically' remove. depends whether there's two people around to shoot it, or just one  1

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Cooks [490 posts] 2 years ago
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they use lead in the bottom of the tyres. And helium in the seatpost.
Yay science!

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banzicyclist2 [299 posts] 2 years ago
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I'd like to try one, it certainly looks the biso for £1000, and I bet you could upgrade bits over time.  1

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Skylark [152 posts] 2 years ago
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Ah Hoy.. who's there?

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stuke [335 posts] 2 years ago
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ScotchPoth wrote:

Here we go,another stupid identikit bike on the market
Whats the point?theres already thousands to choose from

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CyclingDan [39 posts] 2 years ago
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Scotchpotch is right here, all these Different brands of road bike/sportive race bike with almost identical geometry, frame material, carbon fork is all a marketing exercise to make money and con people to buying/upgrading to a new "apparently better" bike every year. Im sure we all know this, but seriously people treat new models/brands of a bike, like its something special when its just another metal/composite bike. (OH and dont start with the different grades of carbon).

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Cycle_Jim [264 posts] 2 years ago
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Is he doing a track bike?

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racingcondor [164 posts] 2 years ago
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A tripple butted alu frame with 105 at that price point is very competitive (shame about the tectro calipers). Otherwise looks good and with better wheels definitely holds its own.

I'm more than willing to wait for the reviews to see how good the frame is. Lot of cynics on here though...

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stuke [335 posts] 2 years ago
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Cycle_Jim wrote:

Is he doing a track bike?

yep, pretty sure a track bike is in the pipeline (or at least a fixed wheel road bike) plus possibly a venture into steel at some point

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DrJDog [336 posts] 2 years ago
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That's pretty much the same weight as the more expensive carbon framed Specialized Tarmac, with better kit. Change the calipers and the wheels and it looks like it would be very decent.