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'I love cycling,' 'I love amazing views,' and 'I love tea and cakes' greet riders on climb of Surrey beauty spot...

Some locals may be unhappy with the number of cyclists taking to Box Hill in Surrey, but the beauty spot’s owners, the National Trust, are embracing riders with open arms – and cycling features on one of three new graphics painted on the climb of Zig Zag Road that featured in last year’s Olympic road races.

The road was closed yesterday as workers ‘rebranded’ it with three stencilled designs that play on the ‘I [heart] NY’ etc theme, with the heart replaced by the National Trust’s oakleaf symbol.

One of those, pictured above, is ‘I love cycling,’ while the other two also have a connection of sorts with bike riding; ‘I love amazing views’ – one of the rewards for suffering up a climb – and ‘I love tea and cakes,’ which needs no further explanation.

The road already has messages painted on it, many cheering on Team GB’s cyclists during the Olympics, and National Trust countryside manager Andrew Wright confirmed on Twitter yesterday, “Those Olympic messages will stay there as long as I am managing Box Hill!”

He added that the logos had only been stenciled on straight stretches of the road, and that the orange paint that has been used is non-slip.

Next month, the ascent of Box Hill features on the route of the mass participation Olympic legacy event, the Prudential RideLondon-Surrey 100 and the pro race, the Prudential RideLondon-Surrey Classic.

The first piece of road art that adorned Box Hill was less tasteful than the latest creations – in May last year, shortly after the climb was resurfaced, a crude outline of what was unmistakably a depiction of a penis was spray painted on it.

With thanks to Andrew Wright of the National Trust for permission to use his photos.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

16 comments

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Leviathan [1788 posts] 2 years ago
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I National Trust you too!

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koko56 [330 posts] 2 years ago
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that's nice

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monty dog [446 posts] 2 years ago
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Where's the P*$$-off NIMBYs?  19

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Colin Peyresourde [1637 posts] 2 years ago
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bikeboy76 wrote:

I National Trust you too!

+1

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SteppenHerring [324 posts] 2 years ago
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Saw these today. They are quite striking. It would be nice to have something saying "if you want to drive quickly, don't come this way" or "I being called a cnut when I'm out for a ride with my son".

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chrisb87 [70 posts] 2 years ago
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really love the new national trust branding and this is a great application of it!

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arfa [696 posts] 2 years ago
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If any of you are Twitter types @andyboxhillnt is very helpful on local info/closure of roads Tec and of course for giving a National Trust perspective

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djcritchley [181 posts] 2 years ago
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I <3 the National Trust!

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John John [8 posts] 2 years ago
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How about the NT making every Sunday before noon car-free to encourage more cyclists? (and safer cycling).

The FT London Sportive 'Box Hill challenge' was recently ruined by gridlock/obstruction caused by so many cars crawling and stopping on the hill in front of the competitors.

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ped [208 posts] 2 years ago
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This is ace.

Not sure if the NT using the the same agency for it, but this is ace too: http://theclickdesign.com/projects/national-trust-natures-playground/

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TeamCC [146 posts] 2 years ago
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National Trust is a great fit with cyclists, been a member for years and have taken a lot of routes along the historical houses and places. This looks great!

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VeloPeo [300 posts] 2 years ago
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Shame Surrey council seem to have dumped a mile of loose chippings to "resurface" the road on the bit around Headly Heath at the back of Box Hill.

It's almost unrideable on a road bike at the moment - so anyone doing the lap of Box Hill or heading back Epsom way after climbing it is screwed.

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northstar [1108 posts] 2 years ago
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John John wrote:

How about the NT making every Sunday before noon car-free to encourage more cyclists? (and safer cycling).

The FT London Sportive 'Box Hill challenge' was recently ruined by gridlock/obstruction caused by so many cars crawling and stopping on the hill in front of the competitors.

I don't think they like cycling that much, they need the car park revenue I think.

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antigee [279 posts] 2 years ago
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previously I would have pointed to the NT's poor record on allowing MTB access to its land (despite its published policies)- generally the only access is the minimum legal eg bridleways. Whilst as a large landowner they could allow access by bike to vast areas just by giving permission like Forest Enterprise do and some Water co's

Anyway here was a recent move in the right direction and in an environmentally sensitive area permissive bridleways rather than open access probably the best way forward
http://www.ridesheffield.org.uk/2013/06/new-bridleways/
more of the same please

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lottyb [4 posts] 2 years ago
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The National Trust certainly appear to be trying to improve their relationship with cyclists and to 'branch out' to a wider audience - they're not just about big stately homes and a lot of people forget that. Lets hope that this is the start of bigger and better things to come from them!

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richteebis [24 posts] 2 years ago
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SteppenHerring wrote:

Saw these today. They are quite striking. It would be nice to have something saying "if you want to drive quickly, don't come this way" or "I being called a cnut when I'm out for a ride with my son".

At least you're not getting called a cunt!