Trek will be opening the doors of the 2014 Trek World product launch to the public for the first time in its UK history. The event takes place at Silverstone Circuit next month.
Traditionally limited to retailers, Trek World offers the opportunity to check out the latest products and innovations from Trek and Bontrager before they’re available to buy in stores. That includes Trek’s Project One customisable programme, that’s now available for both road and mountain bikes.
As well as product displays, presentations will take place throughout the day. There will be demonstrations of the Trek Certified Fit process, for example, and a Ladies’ Night lecture. You’ll also have the chance to win a free fitting from a Trek fit expert.
The Trek World Open Day will be held on 20 July from 9am until 4pm at the Silverstone Wing at Silverstone Circuit in Towcester. Northamptonshire. www.silverstone.co.uk
Entry is free if you pre-register, or £5 if you don’t. Probably best you take a couple of minutes to fill in the online registration, then. https://www.planningpoint.net/V2/Registrations/index.cfm?EventID=2071 One free parking space is included with each booking.
Mat has worked for more bike magazines than anyone else in the known universe, dating back to a time when this was all just fields. He's been road.cc technical editor for four years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. When he's not cycling around Wiltshire, he's running around it, or possibly swimming (sadly, he's one of those 'triathletes'). Mat is a youthful 42-year-old Cambridge graduate, GSOH etc.