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Italian brand launches vintage-inspired line up celebrating event sponsorship

Bianchi have released a new range of classic-style clothing to celebrate the brand’s involvement with L’Eroica, the non-competitive ride on Tuscany’s Strade Bianche, or white roads. Bianchi will be sponsoring the event for the next three years.

Bianchi designers have created a vintage racing technical outfit and a leisure clothing line. The racing outfit is made using what Bianchi call a “Wool Yarn Heritage” technical material and the jersey features large, buttoned pockets both front and rear, like cycle jerseys of the 40s-60s. You get large Bianchi logos on both sides and on the sleeves, and the neck is buttoned rather than zipped. The colour is the same azure that Bianchi used at the time, rather than the celeste for which the brand is best known today.

The wool shorts display an embroidered Bianchi logo, a pocket on the back side with a button-fastening, and even buttons for braces.


Bianchi have put together a leisure line too. A T-shirt, polo shirt and sweatshirt will be available in different colours, sharing the same vintage look.

The new Bianchi clothing range for L'Eroica will be available for sale on both the Bianchi and L'Eroica websites. 


We have some provisional prices:

Wool jersey £150
Wool short  £140
Wool jersey, special edition £225
Polo shirt £55
Sweatshirt £120
Tee shirt £30

These have yet to be confirmed. This year’s L’Eroica will take place on 6 October. We took part last year and loved it, broken bike not withstanding. You should get yourself out to Italy before the event gets too massive; it's increasing in size every year.

Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a youthful 45-year-old Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

5 comments

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Leviathan [1788 posts] 2 years ago
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Retro or just ugly as sin.

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Paul J [839 posts] 2 years ago
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Nice, shame it's a "technical" wool though. The technical portion tends to pong.

Also, front pockets - I wish more jerseys had these. I run out of room on my regular back-pockets quickly, particularly if I have to carry extra water bottles (if only villages in the UK all had a water stand in the town square - like *every* village in Italy seems to have).

Yeah yeah, breaking veluminati rules that say you should carry next to nothing, so you can imagine you're a pro (but the pro has a car following). Those rules are just wank.  1

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caaad10 [184 posts] 2 years ago
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Gorgeous, can't help but love the retro look, shame they won't be available to buy everywhere at a 'reasonable' price but I'll still try to get my hands on some of that stuff... but then so will everyone else. And apparently it's made by Santini, I find the Santini shape most peculiar, probably why you cant't try-before-you-buy, but never mind!

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cannondalekid [9 posts] 2 years ago
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Very nice! Will this be available to those of us on the other side of the pond?

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torquerulesok [20 posts] 2 years ago
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"Wool jersey £150"??

Bianchi's website shows a s/s Classic Jersey on sale at 84 Euros...