HOY Bikes initial range + launch tour announced

Seven models based on two frames in the first range with prices from £550 to £1,300

by Dave Atkinson   June 4, 2013  

The HOY range of bikes, a collaboration by the eponymous Sir Chris and Evans Cycles, have finally broken cover with all the details, spec and pricing available on a dedicated website at www.hoybikes.com. The bikes will, naturally, be available to buy through Evans Cycles stores, and online.

We've covered the development of the bikes over the first part of the year, most recently in a blog by designer James Olsen about what it's been like to work with an Olympic legend to create the bikes, but now they're here and we can bring you the full details of the range.

There's two frames – a road frame and an urban frame – and each is available in a number of builds. The Shizuoka urban bike comes in four different builds (001 to 004) priced between £550 and £900 and the Sa Calobra road bike starts at £850 for the 002 with the 004 coming in at £1,300. So there's presently seven bikes, with an eighth (the Sa Calobra 001) imminent and further models (track bikes and kids' bikes) on the way later in the year.

Both of the frames are alloy (6061 T6 for the Shizuoka and 6066 T6 for the Sa Calobra) and feature triple-butted tubes. The road fork is a full-carbon affair with a tapered steerer (1 1/8" to 1 1/2") with the urban range using two forks, an aluminium unit for the lower-priced bikes and a carbon/alloy fork for the 003 and 004. The Shizuoka has a standard 1 1/8" head tube.

All of the urban bikes are disc-equipped and they're hydraulic right down to the £550 Shizuoka 001 which gets Tektro HDC300 stoppers. Tektro's Auriga Pro brakes are used on the top-spec bike. Transmission-wise the Shizuokas use a variety of SRAM flat bar shifters and road transmission parts. On the Sa Calobra it's all Shimano though, with full Ultegra on the 004, 105 on the 003 and Tiagra on the 002. FSA cranks knock a bit off the cost of the build.

To launch the bikes Sir Chris and his Evans entourage will be embarking on a whistlestop tour of the country the week of 17–22 June taking in London, Surrey, Staffordshire, Sheffield, Manchester and Glasgow. Ten rides are planned and there'll be an open-to-all ride near Bath on 19 June, details of that are yet to be confirmed. In the evenings Sir Chris will be talking about his new bikes at Evans Stores, with London Mortimer St, Wimbledon, Cardiff, Sheffield, Manchester Chill Factore and Edinburgh the locations. For more info on the bikes head to www.hoybikes.com, and for launch tour dates check out the Evans Cycles site.

Sa Calobra .002 £850

Frame: HOY 6061 T6 Triple-butted Aluminium
Fork: Full One piece carbon fibre with tapered steerer
Front Derailleur: Shimano Tiagra
Rear Derailleur: Shimano Tiagra
Number of Gears: 20
Shifters: Shimano Tiagra
Chainset: FSA Omega Compact XXS/XS - 165mm, S/M - 170mm, LM - 172.5mm, L/XL - 175mm
Chainrings: 34-50T
Bottom Bracket: FSA External
Cassette: Shimano Tiagra 12-28T
Chain: KMC nickel finish
Pedals: Not included
Front Brake: Tektro R340 with cartridge pads
Rear Brake: Tektro R340 with cartridge pads
Brake Levers: Shimano Tiagra
Handlebars: HOY semi-compact 6061 butted, XXS-380mm, XS/S-400mm, M/ML-420mm, L/XL-440mm
Stem: HOY 3D forged, 31.8mm clamp, XXS/XS-80mm, S-90mm, M-100mm, ML-110mm, L/XL-120mm
Headset: 1 1/8 Inch to 1 1/2" inch Integrated for 46>56mm OD tapered headtube
Grips: Shock-proof microfibre tape
Rims: Alex Race 28, 32H
Front Hub: Joytech
Rear Hub: Joytech
Spokes: Stainless black
Front Tyre: Continental Ultra Sport II folding, 25C
Rear Tyre: Continental Ultra Sport II folding, 25C
Tubes: Butyl, Presta valve
Saddle: HOY
Seatpost: HOY Micro-adjust, 350mm
Seat Binder: Single bolt lightweight design
Weight: 20.4lbs/9.5kg

Sa Calobra .003 £1,000

Frame: HOY 6066 T6 Triple-butted Aluminium
Fork: Full One piece carbon fibre with tapered steerer
Front Derailleur: Shimano 105
Rear Derailleur: Shimano 105
Number of Gears: 20
Shifters: Shimano 105
Chainset: FSA Omega Compact XXS/XS - 165mm, S/M - 170mm, LM - 172.5mm, L/XL - 175mm
Chainrings: 34-50T
Bottom Bracket: FSA External
Cassette: Shimano Tiagra 12-25T
Chain: KMC nickel finish
Pedals: Not included
Front Brake: Tektro R540 with cartridge pads
Rear Brake: Tektro R340 with cartridge pads
Brake Levers: Shimano 105
Handlebars: HOY semi-compact 6061 butted, XXS-380mm, XS/S-400mm, M/ML-420mm, L/XL-440mm
Stem: HOY 3D forged, 31.8mm clamp, XXS/XS-80mm, S-90mm, M-100mm, ML-110mm, L/XL-120mm
Headset: 1 1/8 Inch to 1 1/2" inch Integrated for 46>56mm OD tapered headtube
Grips: Shock-proof microfibre tape
Wheelset: Shimano RS10
Front Tyre: Continental Ultra Sport II folding, 25C
Rear Tyre: Continental Ultra Sport II folding, 25C
Tubes: Butyl, Presta valve
Saddle: HOY
Seatpost: HOY Micro-adjust, 350mm
Seat Binder: Single bolt lightweight design
Weight: 19lbs/8.8kg

Sa Calobra .004 £1,300

Frame: HOY 6066 T6 Triple-butted Aluminium
Fork: Full One piece carbon fibre with tapered steerer
Front Derailleur: Shimano Ultegra
Rear Derailleur: Shimano Ultegra
Number of Gears: 20
Shifters: Shimano Ultegra
Chainset: FSA Gossamer Compact XXS/XS - 165mm, S/M - 170mm, LM - 172.5mm, L/XL - 175mm
Chainrings: 34-50T
Bottom Bracket: FSA External
Cassette: Shimano 105 12-25T
Chain: KMC nickel finish
Pedals: Not included
Front Brake: Shimano Ultegra
Rear Brake: Shimano Ultegra
Brake Levers: Shimano Ultegra
Handlebars: HOY semi-compact 6061 butted, XXS-380mm, XS/S-400mm, M/ML-420mm, L/XL-440mm
Stem: HOY 3D forged, 31.8mm clamp, XXS/XS-80mm, S-90mm, M-100mm, ML-110mm, L/XL-120mm
Headset: 1 1/8 Inch to 1 1/2" inch Integrated for 46>56mm OD tapered headtube
Grips: Shock-proof microfibre tape
Wheelset: Mavic Aksium S WTS
Front Tyre: Mavic WTS, 23C
Rear Tyre: Mavic WTS, 23C
Tubes: Butyl, Presta valve
Saddle: HOY
Seatpost: HOY Micro-adjust, 350mm
Seat Binder: Single bolt lightweight design
Weight: 18.8lbs/8.8kg

Shizuoka .001 £550

Frame: HOY 6061 T6 Triple-butted Aluminium
Fork: Aluminium with 1-1/8" steerer
Rear Derailleur: SRAM X4
Number of Gears: 8
Shifters: SRAM X4
Chainset: SRAM E400 XXS/XS-165mm, S/M-170mm, L/XL-175mm
Chainrings: 38T
Bottom Bracket: SRAM GXP External
Cassette: SRAM PG820 11-32T
Chain: KMC nickel plated
Pedals: VP Polypropelene flat type, Boron axle
Brakeset: Tektro HDC300 Hydraulic disc, 160mm rotors
Handlebars: HOY flat bar, 9 degree sweep, 6061 butted, XXS/XS-620mm, S/M-640mm, L/XL-660mm
Stem: HOY 3D forged, 31.8mm clamp, XXS - 60mm, XS/S-70mm, M-80mm, L/XL-90mm
Headset: 1 1/8 Inch Integrated for 41mm ID headtube
Grips: Ergonomic lock-on
Rims: Alex XD-Sport semi-deep section, 32H
Front Hub: Joytech
Rear Hub: Joytech
Spokes: Stainless, Black
Front Tyre: Kenda Kwick Tendril 28C
Rear Tyre: Kenda Kwick Tendril 28C
Tubes: Butyl, Presta valve
Saddle: HOY, kevlar corners
Seatpost: HOY Micro-adjust, 350mm
Seat Binder: Single bolt lightweight design
Weight: 22.7lbs/10.8kg

Shizuoka .002 £650

Frame: HOY 6061 T6 Triple-butted Aluminium
Fork: Aluminium with 1-1/8" steerer
Rear Derailleur: SRAM X5
Number of Gears: 10
Shifters: SRAM X5
Chainset: SRAM E400 XXS/XS-165mm, S/M-170mm, L/XL-175mm
Chainrings: 38T
Bottom Bracket: SRAM GXP External
Cassette: SRAM PG1050 -11-32T
Chain: KMC nickel plated
Pedals: VP Polypropelene flat type, Boron axle
Brakeset: Tektro HDC300 Hydraulic disc, 160mm rotors
Handlebars: HOY flat bar, 9 degree sweep, 6061 butted, XXS/XS-620mm, S/M-640mm, L/XL-660mm
Stem: HOY 3D forged, 31.8mm clamp, XXS - 60mm, XS/S-70mm, M-80mm, L/XL-90mm
Headset: 1 1/8 Inch Integrated for 41mm ID headtube
Grips: Ergonomic lock-on
Rims: Alex XD-Sport semi-deep section, 32H
Front Hub: Joytech
Rear Hub: Joytech
Spokes: Stainless, Black
Front Tyre: Kenda Kwick Tendril 28C
Rear Tyre: Kenda Kwick Tendril 28C
Tubes: Butyl, Presta valve
Saddle: HOY, kevlar corners
Seatpost: HOY Micro-adjust, 350mm
Seat Binder: Single bolt lightweight design
Weight: 22.5lbs/10.7kg

Shizuoka .003 £750

Frame: HOY 6061 T6 Triple-butted Aluminium
Fork: Carbon Blades with 1-1/8" steerer
Front Derailleur: SRAM Apex
Rear Derailleur: SRAM APex
Number of Gears: 20
Shifters: SRAM X5
Chainset: FSA Omega compact XXS/XS-165mm, S/M-170mm, L/XL-175mm
Chainrings: 50-34T
Bottom Bracket: FSA External External
Cassette: SRAM PG1030 11-32T
Chain: KMC nickel plated
Pedals: VP Polypropelene flat type, Boron axle
Brakeset: Tektro Gemini Hydraulic disc, 160mm rotors
Handlebars: HOY flat bar, 9 degree sweep, 6061 butted, XXS/XS-620mm, S/M-640mm, L/XL-660mm
Stem: HOY 3D forged, 31.8mm clamp, XXS - 60mm, XS/S-70mm, M-80mm, L/XL-90mm
Headset: 1 1/8 Inch Integrated for 41mm ID headtube
Grips: Ergonomic lock-on
Rims: Alex XD-Sport semi-deep section, 32H
Front Hub: Joytech
Rear Hub: Joytech
Spokes: Stainless, Black
Front Tyre: Kenda Kwick Tendril 28C
Rear Tyre: Kenda Kwick Tendril 28C
Tubes: Butyl, Presta valve
Saddle: HOY, kevlar corners
Seatpost: HOY Micro-adjust, 350mm
Seat Binder: Single bolt lightweight design
Weight: 22.5lbs/10.7kg

Shizuoka .004 £900

Frame: HOY 6061 T6 Triple-butted Aluminium
Fork: Carbon Blades with 1-1/8" steerer
Front Derailleur: SRAM Apex
Rear Derailleur: SRAM Rival
Number of Gears: 20
Shifters: SRAM X7
Chainset: FSA Omega Compact XXS/XS-165mm, S/M-170mm, L/XL-175mm
Chainrings: 34-50T
Bottom Bracket: FSA External
Cassette: SRAM PG1050 -11-28T
Chain: KMC nickel plated
Pedals: VP Polypropelene flat type, Boron axle
Brakeset: Tektro Auriga Pro Hydraulic disc, 160mm rotors
Handlebars: HOY flat bar, 9 degree sweep, 6061 butted, XXS/XS-620mm, S/M-640mm, L/XL-660mm
Stem: HOY 3D forged, 31.8mm clamp, XXS - 60mm, XS/S-70mm, M-80mm, L/XL-90mm
Headset: 1 1/8 Inch Integrated for 41mm ID headtube
Grips: Ergonomic lock-on
Rims: Alex CDX-26 semi-deep section, 32H
Front Hub: Joytech
Rear Hub: Joytech
Spokes: Stainless, Black
Front Tyre: Kenda Kwick Tendril 28C
Rear Tyre: Kenda Kwick Tendril 28C
Tubes: Butyl, Presta valve
Saddle: HOY, kevlar corners
Seatpost: HOY Micro-adjust, 350mm
Seat Binder: Single bolt lightweight design
Weight: 22.2lbs/10.6kg

20 user comments

Oldest firstNewest firstBest rated

Nowt exciting there

posted by issacforce [205 posts]
4th June 2013 - 15:19

4 Likes

issacforce wrote:
Nowt exciting there

TBH, I didnt ever expect there to be.

zanf's picture

posted by zanf [532 posts]
4th June 2013 - 17:08

4 Likes

Look good, would not mind trying one out.

http://uk.virginmoneygiving.com/ValentinKokorin

London2Paris24: 450km, 24 hours, 5th-6th July 2014

I will miss TdF in Yorskhire!!! Please donate! Big Grin

koko56's picture

posted by koko56 [322 posts]
4th June 2013 - 17:28

3 Likes

Seven new bikes from the top track man in the world and not one fixed gear outfit, strange.

antonio

antonio's picture

posted by antonio [956 posts]
4th June 2013 - 19:33

5 Likes

track bikes are coming, but getting the road and urban bikes out was the priority. sounds like they have something a bit posh lined up for track

Dave Atkinson's picture

posted by Dave Atkinson [7385 posts]
4th June 2013 - 19:52

1 Like

Dave Atkinson wrote:
track bikes are coming, but getting the road and urban bikes out was the priority. sounds like they have something a bit posh lined up for track

Now that will be really interesting, should inspire confidence in buying.

antonio

antonio's picture

posted by antonio [956 posts]
4th June 2013 - 20:57

3 Likes

First impression is that this looks like a direct challenge to the Boardman range... But not priced or specced so well.

The £900 Shizuoka hybrid is quite poorly equipped if compared to the Boardman team hybrid at £750.

Cyclescheme faceoff.

My eyes prefer Celeste, my bum prefers titanium.

Jack Osbourne snr's picture

posted by Jack Osbourne snr [305 posts]
4th June 2013 - 21:36

3 Likes

Yeah .. erm ... well ... hum.

That's about all I can summon up. Nothing is particularly inspiring and, to be honest, interesting. The paint work is particular boring. I know he's thought of as being a grim Scot, but even so. Would a little colour have killed him. Look at Merkx bikes!

posted by Not KOM [79 posts]
4th June 2013 - 21:45

3 Likes

I'm left wondering where these fit in with Evans own brand pinnacle bikes, which are similarly worthy but visually unremarkable. Would be entirely unsurprised if they came off the same production line.

joemmo's picture

posted by joemmo [823 posts]
4th June 2013 - 23:15

2 Likes

It sort of sums up the road bike and hybrid market though. There isn't much that is exciting. It pretty much comes down to whether you like the paint job or not. There is so little to distinguish bikes from different manufacturers when all the components are the same and they are all made in the same place of the same materials. I think we all get a bit blasé about it.

posted by Jerm [39 posts]
5th June 2013 - 7:07

1 Like

Why no women's bikes?

Increasing market that is just ignored. Seems a bit strange to me...

posted by ct [45 posts]
5th June 2013 - 9:52

2 Likes

Jerm wrote:
There is so little to distinguish bikes from different manufacturers when all the components are the same and they are all made in the same place of the same materials. I think we all get a bit blasé about it.

I think this why there is a rise in popularity for British or European made framesets. Just look at how popular Bespoked Bristol show was. This celebrated individuality and products made by people who put a stamp of difference onto the bike. Plus it was made by someone who cared about the art of cycling.

George Alagiah is your father

posted by Casbon86 [5 posts]
5th June 2013 - 12:24

4 Likes

ct wrote:
Why no women's bikes?

Increasing market that is just ignored. Seems a bit strange to me...

A sportsman's agreement with Victoria Pendleton perhaps?

posted by farrell [1457 posts]
5th June 2013 - 12:29

3 Likes

Is it just my mind scrambling things again or does anybody else think that the "exotic" names just make them sound a bit cheap?

posted by farrell [1457 posts]
5th June 2013 - 12:31

2 Likes

Aye maybe, just hope Miss Pendleton brings out some slightly more sporty editions...a couple or roadies or a CX perhaps...

It isn't going to happen is it?

posted by ct [45 posts]
5th June 2013 - 12:38

4 Likes

Looks good to me, even more reason now not to pay crazy money for a good new bike. Cant wait to see the Track bikes though Wink Its inconceivable that Sir C H would drop the ball on any bike but you got to expect a decent track bike. Hope he sells them in the UK! Boardmans best track bikes are only for sale in france.

Ah, but that was then

posted by Pitstone Peddler [104 posts]
5th June 2013 - 15:06

2 Likes

£1000 105 equipped bike equals cycle scheme winner. This years bikes are poorly specced/priced from other brands and this one will clean up because it is directly competing on the same shop floor as Spesh and others offering taigra.

posted by Nzlucas [90 posts]
5th June 2013 - 22:20

3 Likes

Nzlucas wrote:
£1000 105 equipped bike equals cycle scheme winner. This years bikes are poorly specced/priced from other brands and this one will clean up because it is directly competing on the same shop floor as Spesh and others offering taigra.

Seems to be bang up against the Giant Defy 1 - simmilar spec with a highly regarded aluminium frame. Shame the D1 has an awful colour scheme this year, I put this down as a conspiracy to tempt me to spend extra on the Defy 0 and its shiny blackness. New boilder means no new bike though.

posted by gw [44 posts]
6th June 2013 - 9:10

3 Likes

Nzlucas wrote:
£1000 105 equipped bike equals cycle scheme winner. This years bikes are poorly specced/priced from other brands and this one will clean up because it is directly competing on the same shop floor as Spesh and others offering taigra.

It helps when you're selling direct via Evans. No distributor margin to factor in = some saving to the consumer but still a more than adequate profit margin.

posted by Alb [81 posts]
6th June 2013 - 14:07

2 Likes

Saw some of these in Evans' window at lunchtime. Look a bit smarter in the flesh but I still fail to understand why anyone would ever want to buy one. No disrespect to the great man but simply having his surname on the side of yet another identikit Taiwanese cookie-cutter of a bike is not sufficient motivation to splash the cash.

Also, the guy is famous for A) riding track bikes and B) riding BMXs before. Surely the range should have at least one of these bikes in it? And would we really trust a man who has spent his whole life on fixies to advise on which gearing is best? Wink

posted by Yennings [222 posts]
6th June 2013 - 15:12

4 Likes