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Like your coffee? New UK hand-roasting coffee brand launches

It’s well known that cyclists have a fondess for coffee (the road.cc staffers are fuelled by nothing less) so when cyclists come together and combine these two passions, we tend to take notice. Coffee Velo are new, launching only a short while ago, and came about by the simple desire to produce their own coffee. What started out as a hobby, has turned into a business, and they're now offering six blends of coffee through their website.

All good things start in a garage, and that’s where Coffee Velo started. With a retro roasting machine purchased on eBay and much fettling and trial and error, they fine tuned the process to the point where they were confident to start producing an espresso blend they liked.

It all started as a hobby, to produce their own coffee in the pursuit of the perfect blend, but soon led to many requests from friends. One thing led to another and they’re now confideent enough to sell a range of blends via their website. They're honest in their ambition, starting with just a small manageable range (the founders hold down full-time day jobs), yet still have six of their own blends listed on their website. As they roast in small batches they’re confident of ensuring customers get the freshest coffee possible. They’ve built up a loyal customer base since launching in January of this year. They also supply a couple of local cafes as well.

“If anyone else likes it then great, but cyclists are our key audience. Due to the really small operation we have lots of scope to do bespoke roasts for cafe's and lots of small run limited edition coffee's on the website etc. We offer each of our 6 current blends in beans or ground format, and it all comes in a really cool brown paper style ba, and hand marked and stamped label,” Coffee Velo tell us.

Prices are £5.99 plus delivery for any 250g bag, or £9.99 plus delivery for 500g. So if you like your coffee, get yourself over to http://coffeevelo.com/ for a closer look at their range.

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.

11 comments

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James Poole [56 posts] 4 years ago
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Don't want to appear like a pedant but the link goes to Velo Coffee in Chatanooga (US). I think you need Coffee Velo http://www.coffeevelo.com/

Anyway, looks good if a little pricy compared to what you can get from Hasbean, Square Mile, Nude Espresso etc. Will get a bag for the Rocket and see how it is  1

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netclectic [136 posts] 4 years ago
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 39 I think that link should be to http://www.coffeevelo.com/

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dave atkinson [6301 posts] 4 years ago
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ahem  4

now fixed

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David Arthur @d... [771 posts] 4 years ago
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Thanks Dave!

I've been trying some of the smooth blend, and it's very nice. I'm no coffee expert though, but compares favourably with other beans I've bought recently

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belgravedave [272 posts] 4 years ago
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Good luck to them but I wish they hadn't used the word Velo, it's fast becoming my most hated overused word.

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pjclinch [92 posts] 4 years ago
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Good luck to them, but check your local area for a good coffee merchant first: In Dundee there's a very good one who roast their own, have a bigger choice, and cost quite a bit less... and I can enjoy the ride to the shop and back too!

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picko [71 posts] 4 years ago
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'It's well known cyclists have a fondness for coffee'

And tea...and chairs...and nice weather...and crustaceans...

There's no link to cycling here except for the bandwagon-jumping use of the word 'velo' in the brand name. I assume the office got freebies...  3

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rix [166 posts] 4 years ago
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belgravedave wrote:

Good luck to them but I wish they hadn't used the word Velo, it's fast becoming my most hated overused word.

I agree with that.

It would be great if there was a good reason to add "velo" to their name, I could not find it explained on their website... I'm skeptical!

I'd rather find a good local coffee shop to get my coffe from and support local business.

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Gkam84 [9100 posts] 4 years ago
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Between "cycling" coffee and "cycling" printed t-shirts...The market is becoming swamped, but the prices are not coming down any.

To be honest, this does come in at a decent price though  26

I also agree with using the word Velo....NOT NEEDED

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Yennings [237 posts] 4 years ago
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Feels a bit opportunist to me, I'm sure the coffee is nice enough but branding feels a bit cynical.

Cyclists also drink a lot of water. Maybe I should start bottling my tap water into hand-labelled old Evian bottles, I can see it now, 'Eau No, Velo'...

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captain_slog [395 posts] 4 years ago
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Véleau, surely.