Third issue of mag includes ads showcasing new brand Cheapa aimed at those who refuse to compromise on price

Issue 3 of Spin Cycle Magazine, put together by Liverpool-based writers and photographers Dan Kenyon and James Maloney, is out now, and like its predecessors is downloadable here for free in PDF format.

As ever, there’s a strong focus on the cycling scene in the north of England, including some adverts from a new, no nonsense brand, Cheapa, that is so exclusive you can’t actually buy it anywhere…

We’re told that the tea cosy hat in the main picture here was commissioned as a one-off by Lampre-Merida- given his no-show in the cobbled Classics, we suspect it may have kept Pippo Pozzato's head a little too warm.

As for the bin bag gilet below – also available in white with contrasting drawstring – we can see those going down a storm among those who refuse to compromise on price when buying their kit. Hopefully we'll be getting one in for review soon.

Dan tells us that the magazine is developing “a friendly style which doesn't take it self too seriously” – you may have guessed that from those ads – “but delivers great stories and consistently fine photography.”

The eventual plan is to make Spin Cycle available as a standalone app that can be read on most devices, and the team is continuing to work on that.

Highlights of the current edition include:

• lnterviews with local north west rider Mark McNally, who rides for AN Post, and Ken Beck, secretary of Southport CC (founded in 1874, it’s one of Britain's oldest clubs and Ken has been instrumental in pushing their youth racing programme)

• More on women's racing in the light of British Cycling's recent announcement that it wants to get 1 million more females riding bikes by 2020

• A cracking photo essay on The Eddie Soens Memorial Road Race, held at Aintree Racecourse.

Issue 4 is due to be published on 1 June.

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.