TV star Christine Bleakley hosts Barclays films aimed at encouraging women to take to two wheels (+ 4 videos)
TV presenter fronts initiative designed to help overcome some barriers to cycling
TV presenter Christine Bleakley is hosting a series of new films form Barclays aimed at encouraging women to overcome some of the barriers that prevent them cycling from cycling as well as giving tips about how to get the most from their riding once they do take to two wheels.
The four short clips have been unveiled on YouTube this morning, and follow yesterday’s announcement by British Cycling that it is aiming to get 1 million more women cycling by 2020.
One video, Get on Your Bike, focuses on reasons for riding, while another, The Road to Safe Cycling, includes safety advice by Ellen Booth from the charity Brake. The third video, Spin In Style, looks at some of the more fashionable cycle clothing for women, showcased by Caz Nicklin of online retailer Cycle Chic, and the final one, Safety Checks, looks at some routine checks that should be performed before setting out on a ride.
Barclays says that part of the reason for it commissioning the series, called Cycling and the City, is due to research showing that half of women say they would cycle more if they felt more confident on the road, compared to a third of men.
While the videos are primarily aimed at female cyclists in London, where the bank sponsors the Barclays Cycle Superhighways and Barclays Cycle Hire Scheme, the messages apply anywhere, and in most cases – well, perhaps not the fashion-related video – equally apply to men.
Bleakley says: “As with many things, confidence is all important, and the thought of cycling in London was a barrier I needed to get past.
“Knowledge and information were key to me: what are the rules of the road; how do I cycle safely; how do I maintain my bike?
“Simple stuff, but hopefully the Barclays Cycling and the City videos will help share some key information and encourage female cyclists. I now feel much more comfortable riding on busier roads and I love the freedom cycling gives me.”
David Wheldon, Barclays Managing Director of Brand, Reputation and Citizenship at Barclays added: “Londoners and visitors have quickly taken to Barclays Cycle Hire and Barclays Cycle Superhighways since their launch just under three years ago, and it’s now difficult to imagine the capital without the iconic bikes and cycle lanes.
“More and more people are using two wheels, but the level of uptake of cycling is still relatively low among women. We hope Cycling and the City will remedy that, and encourage more to take up this healthy and cost-effective activity.”