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Video: Tour of Britain promo celebrates 10 years of country's biggest race

Short film by organisers SweetSpot showcases action from country's biggest race...

The Tour of Britain has been around in one form or another since the 1940s, but seemed to have disappeared from the calendar until it was revived in 2004 after a four-year absence. In this video that made its debut in London on Thursday evening at the presentation of the route of this year's race, the tenth since it reappeared, organisers SweetSpot celebrate some of the high points of the race during that a decade that has seen it go from strength to strength.

Reports are that ASO and RCS are among those bidding for the right to organise the race with SweetSpot's contract ending this year, but at least as far as promo videos go, we reckon the Surrey-based firm shows here that it can match the continental heavyweights punch for punch.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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sm | 11 years ago
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Nice vid, some stunning scenery in there. Not too sure about some of the crazy fast editing. It doesn't build tension or excitement, just eye ache!

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