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New bike T-shirts from HowiesHowies Steel Frames

New bike T-shirts from Howies

There's no such thing as having too many T-shirts...
by Mat Brett
Mon, Mar 11, 2013 16:32
11

Howies have some new bike-related T-shirts in their range that we thought we’d show you very quickly. As everyone knows, you can’t have too many T-shirts. 

This Steel Frames one (main pic) is pretty cool, an obvious tribute to Reynolds (are we allowed to say that? No one is going to get sued, are they?). To save you squinting, it says:

Guaranteed to Ride
Steel Frames
365
Days of the year
Manufactured by howies in the United Kingdom

 

Next up is the very roadie Hills Not Pills.

And finally, Howies are doing their classic logo in a reflective print. You’re probably not going to ride all that far in a cotton T-shirt but it’ll add a little extra visibility hacking around town.

Actually, we’ll show you one more for luck. It’s got nothing to do with cycling but this Porridge T-shirt is neat. And porridge is, indeed, the breakfast of champions.

All of these T-shirts are regular fit organic cotton and are priced £25.

The guys at Howies tell us that they have their new bike range arriving very soon.

“It's a real return to the roots for us and a real focus on functional, design-led kit,” said Howies’ Alex Murphy.

We’ll post details as soon as we get them.

For more info go to www.howies.co.uk

Steel frames
Howies
Hills not pills
Mat Brett

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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11 comments

Avatar
Municipal Waste | 11 years ago
0 likes
alpking wrote:

£25 for a t-shirt, think i will go down primark

Life not panned out quite as you expected it to?

Avatar
Some Fella | 11 years ago
0 likes

"It’s got nothing to do with cycling but this Porridge T-shirt is neat"

Porridge got nothing to do with cycling? Are you kidding me?
Cycling wouldnt even happen if it wasnt for porridge.
Not in our house anyway.

Avatar
Doctor Fegg | 11 years ago
0 likes

Personally I'd like one which says "Old Rosie - breakfast of champions".

Avatar
farrell replied to Doctor Fegg | 11 years ago
0 likes
Doctor Fegg wrote:

Personally I'd like one which says "Old Rosie - breakfast of champions".

"Old Rosie - Breakfast of Paraffins" would be more accurate.

Avatar
notfastenough | 11 years ago
0 likes

Love the steel one - only problem is I don't ride steel these days!

Avatar
alpking | 11 years ago
0 likes

£25 for a t-shirt, think i will go down primark

Avatar
russyparkin replied to alpking | 11 years ago
0 likes

102

alpking wrote:

£25 for a t-shirt, think i will go down primark

very nice, enjoy that

Avatar
Mat Brett replied to alpking | 11 years ago
0 likes
alpking wrote:

£25 for a t-shirt, think i will go down primark

And pay over the odds at Primark? You're having a laff. What's wrong with Aldi etc etc?

Avatar
Simon E replied to alpking | 11 years ago
0 likes
alpking wrote:

£25 for a t-shirt, think i will go down primark

"£1500 for a bicycle? It's not any really better than my mum's Apollo!"

No, they are not cheap. £25 buys you a substantial t-shirt made in Portugal from organic cotton and hand printed in limited numbers in Wales.

I have Howies t-shirts, cheap t-shirts and some in between. The Howies ones fit me best while the cheap ones never fit right, soon go baggy or frayed and are usually more work to iron. While a Howies tee may not last longer than five £5 ones I know which I'd rather wear.

There is a huge environmental and human cost to non-organic cotton production, see http://www.panna.org/resources/cotton

Avatar
Martin Thomas replied to Simon E | 11 years ago
0 likes
Simon E wrote:

I have Howies t-shirts, cheap t-shirts and some in between. The Howies ones fit me best while the cheap ones never fit right, soon go baggy or frayed and are usually more work to iron. While a Howies tee may not last longer than five £5 ones I know which I'd rather wear.

You *iron* your T-shirts?! Blimey.

I like Howies Ts although I find the sizing a bit awkward. The larges are a tiny bit too small but the XLs are way too big. Perhaps I should just lay off the pies. I don't think they last any longer than other brands though...maybe that's cos I don't iron them 1

Avatar
Simon E replied to Martin Thomas | 11 years ago
0 likes
Martin Thomas wrote:

You *iron* your T-shirts?! Blimey.

I'm not one for the slept-in-it look... at least not my t-shirts 3

Martin Thomas wrote:

I don't think they last any longer than other brands though...maybe that's cos I don't iron them 1

Sorry, reading it again I didn't phrase my comment very well. Some of Howies clothes are intended to last well, but it's usually the heavier outer garments. They used to make a few items called 'handmedown' with that in mind (an insight here).

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