US motorists' and cyclists' organisations team up for 'Share the Road' spot (+ video)

Film AAA and League of American Bicyclists emphasises cyclists are people... and drivers too

by Simon_MacMichael   March 7, 2013  

AAA and Bike League Share the Road still

The American Automobile Association (AAA) has teamed up with the League of American Bicyclists (also known as the Bike League) to produce a Share the Road public service announcement video that serves as a reminder that people on bikes aren't just cyclists, they are mothers, fathers, brothers, sons... and, in most cases, drivers too. It's a simple video, but one that  gets across clearly that message - one that last year was also made here in the UK by AA president Edmund King.

Share the Road from AAA Public Affairs on Vimeo.

The spot was premiered earlier this week at the 2013 National Bicycle Summit, and Bike League president Andy Clarke said: “At first glance, it may seem surprising that AAA would be a leading voice at the National Bike Summit, one of the biggest bicycle advocacy events of the year.

“But AAA has become an important partner in our work to raise awareness about the benefits of biking, improve the safety of cyclists, and promote and protect the rights and responsibilities of all road users.”

 

Yolanda Cade, Managing Director for Public Relations for AAA, commented: “As the voice of over 53 million members in the U.S. and Canada, AAA welcomes the opportunity to work with the League to reinforce the safety messages that both cyclists and motorists need to take to heart — we have a shared responsibility, beyond just sharing the road. We all have the same basic need: a safe ride home.”

“We share in the enthusiasm from our Canadian partners at CAA and the Share the Road Cycling Coalition and we’re pleased to bring their PSA stateside, sharing it with our members and the public,” Cade continued. “It reminds us that by showing common courtesy and respect on the road, we can ensure the safety of all road users,” she added.

9 user comments

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arr, sweet.
Do we now get to see another ad with the spittle flecked redneck screaming and pointing from behind his wheel whilst honking the horn of his SUV.

David Bowie agrees with me

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posted by bikeboy76 [1048 posts]
7th March 2013 - 13:34

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simple message well told. good for them.

joemmo's picture

posted by joemmo [694 posts]
7th March 2013 - 14:33

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Very nice.

The second cyclist was one of those brain teasers - 'responsible big brother AND only son'. Took me a while to figure that out. Doh!

posted by MikeF [6 posts]
7th March 2013 - 14:51

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Is it OK to run over cyclists if they don't have a family?

Or only if they don't have any family and also don't hold a driving license?

posted by pmanc [96 posts]
7th March 2013 - 17:22

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probably not, no.

posted by andyp [633 posts]
7th March 2013 - 19:07

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Of course! No family and no driving licence? Weirdos. Big Grin

MercuryOne

Silly me. You're probably right....

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posted by MercuryOne [932 posts]
7th March 2013 - 23:37

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I think that it could help to demonstrate the benefits of cycling, if all elligable riders, for one week only (the first week in May perhaps)did all their trips by car. It might just make the minority of idiots stop and think for a couple of seconds.
Also, I am led to believe that in Holland, that the vast majority of traffic accidents involving motorists/cyclists are weighted against the motorists, and that they must prove beyond all reasonable doubt that they are not at fault....this certainly should make the motorists in Britain pay a bit more attention to what is going on around them.

rog

posted by rogie40 [26 posts]
8th March 2013 - 9:36

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pmanc wrote:
Is it OK to run over cyclists if they don't have a family?

Or only if they don't have any family and also don't hold a driving license?

But of course.

I threw up slightly in my mouth when i watched this, however it is small steps so we should be thankful.

posted by 6654henry [55 posts]
8th March 2013 - 9:58

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rogie40 wrote:
I think that it could help to demonstrate the benefits of cycling, if all elligable riders, for one week only (the first week in May perhaps)did all their trips by car. It might just make the minority of idiots stop and think for a couple of seconds.
[[[[[ But only for a couple of seconds....yup.
P.R.

PhilRuss

posted by PhilRuss [228 posts]
10th March 2013 - 4:01

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