Rapha launches Team Sky Season Guide sticker book plus limited edition La Primavera t-shirt (+ gallery)

Guide to 2013 races doubles as sticker collection - though you'll need to be at the races or order from Rapha to complete the set

by Simon_MacMichael   March 2, 2013  

With the European road season getting going in earnest, Team Sky and its clothing sponsor Rapha have launched a Season Guide to racing in 2013 that will evoke a bit of nostalgia among many of us of a certain age by not only setting out the details of cycling’s big races and facts and figures about them, but also doubling up as a sticker album.

The stickers, it has to be said, are less inspired by the Panini albums of old though – no need to swap a double of Richie Porte for that elusive Bernie Eisel – and instead are more reminiscent of old hotel luggage labels, similar to those reproduced in a set of postcards from Louis Vuitton a couple of years ago. We like them.

If you’re intent on collecting the full set of stickers, there’s a couple of ways to go about it. While the Season Guide, which costs £5, comes with ones for the opening three races of the season, to get your hands on the rest you’ll either have to find the Rapha rep at the race in question, or else order something from Rapha and it will arrive with the sticker for whichever the current event happens to be.

Rapha is also selling a limited edition ‘La Primavera’ t-shirt celebrating Milan-San Remo.Costing £30, the green cotton, slim-fit t-shirt is designed with riding in mind – it’s cut longer at the back to sit right when you’re on the bike, and has a rear pocket, a La Primavera logo on the chest, in the same design as the sticker.

It also has an armband in a darker shade of green on one sleeve and an embroidered Italian tricolore on the other. There’s also a discreet Sky Procycling logo just below the collar at the rear.

Going back to the Season Guide, even without the stickers, a fiver strikes us as decent value, although of course you will end up forking out a lot more if you’re intent on completing the collection, whether on travel and accommodation, or on ordering Rapha kit.

Before anyone points it out, yes, we know Lidl does sticker albums too, and they cost a fifth of the price at 99p – but the only wheels you’ll find are in the one titled Cars, the only saddles you'll see are in the Horses album, and we reckon it's a safe bet the Pirates collection doesn’t have anything to do with Marco Pantani.

Both the Team Sky Season Guide and the La Primavera t-shirt can be ordered through the Rapha website.

7 user comments

Oldest firstNewest firstBest rated

Quite like the t-shirt.

Last night I would have considered trading a very loud baby for a really nice bike.

posted by notfastenough [3424 posts]
2nd March 2013 - 23:35

3 Likes

I wish ASO would do a TDF sticker album. I have fond memories of completing the World Cup albums as a kid - and even fonder memories of buying sticker packs by the box full from a certain newsagents in Camden for France 98. I can remember that school kid's angry little face now when I said "I'll take the whole box my good man."

And you had to send of especially for the Iranian team to complete the album... Ah yes. Those were the days.. Ahem..

I'll get my coat...

Silly me. You're probably right....

MercuryOne's picture

posted by MercuryOne [1084 posts]
3rd March 2013 - 22:32

4 Likes

posted by richred_uk [71 posts]
3rd March 2013 - 22:56

5 Likes

Howies link doesn't work for me Simon, is that the Wiggo t-shirt?

Tony Farrelly's picture

posted by Tony Farrelly [4154 posts]
4th March 2013 - 11:22

3 Likes

Hmmm, when you live in London (or Scotland) I'm not sure why you'd feel such a huge affiliation with a race in Milan, but Rapha want people to buy into this hardcore Velominati-rules-style veneration of the sport's history, which I find self-consciously arty.

IMHO this Howies t-shirt makes for a better talking point. Organic cotton, hand printed in Cardigan and still cheaper.

I much prefer them to get people riding (e.g. Festive 500) or read how the Rapha-Condor race team makes history, like Ed Clancy's win at the Eddy Soens Memorial on Saturday:
http://www.velouk.net/2013/03/02/live-eddie-soens-memorial/

Simon E's picture

posted by Simon E [2031 posts]
4th March 2013 - 11:29

4 Likes

My bad - missed a " from the closing HMTL tag. Tsk.

It's not the wiggo t-shirt, it's blue with lettering (I won't spoil the surprise).

Simon E's picture

posted by Simon E [2031 posts]
4th March 2013 - 11:32

3 Likes

Hah!

Though you had me at 'blue' I do like their blue t-shirts

Tony Farrelly's picture

posted by Tony Farrelly [4154 posts]
4th March 2013 - 13:17

3 Likes