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Ex-cyclist to star in adverts for sponsor of team he rode for at time of ill-fated 1998 Tour

Richard Virenque is teaming up again with Festina, the watch company whose logo he wore on his jersey for five years up to 1998, when he and his team became engulfed in the doping scandal that overshadowed that year's Tour de France.

The 43-year-old, who won the mountains jersey in the Tour a record seven times, won't be racing again, though - rather, the new deal will see him take part in an advertising campaign for the brand, which remains involved with the race as the official timekeeper.

Acccroding to l'Avenir, news of the association has raised some eyebrows in France, but Virenque, who also retains links with the Tour, working as a cycling pundit for Eurosport, said that the deal had its roots in his friendship with Festina boss Miguel Rodriguez, which goes back to their very first meeting.

"Our mutual trust means we can now consider a number of projects, such as this forthcoming international advertising campaign," he said, pointing out that "Festina has remained faithful to the sport of cycling through. among other things, its partnership for timekeeping in the Tour de France for more than 20 years."

 

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

5 comments

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Roberj4 [214 posts] 2 years ago
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aah but Mr Virenque you never remained faithful to your sport did you?

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Colin Peyresourde [1636 posts] 2 years ago
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Inadvisable.

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Super Domestique [1596 posts] 2 years ago
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I have a Festina watch - oh dear, I am a bad person  13 3

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andyspaceman [241 posts] 2 years ago
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Festina might be a dirty word in cycling terms, but in fairness it sounds like it could have been any number of teams caught that year.

I can understand the raised eyebrows but this was 15 years ago.

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Paulo [112 posts] 6 months ago
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Let Virenque do what he wants... he's already been punished enough, my french friend tells me he's a bit of a joke in france because he took sooooo long to own up to his doping.

Andre Agassi & Stefi Graf do the Longines watch advert & they were never punished by the public or caught for all the EPO they were doing!  45