Neutral service provider Mavic is offering one lucky cycling fan the opportunity to be as close as possible to the Paris-Roubaix action without actually riding over the pavé yourself – a seat in one of its cars during the race dubbed the Hell of the North on 7 April.
Mavic says that the prize includes travel to the race, which starts in Compiègne, some 75 kilometres north of Paris, hotel accommodation, and dinner with the Mavic neutral service team on the eve of the Queen of the Classics itself.
Entry via the Mavic website is open now to residents of the European Union and United States, and closes at 11am GMT on Monday 4 March (it's not a road.cc competition, so comments below won't get you entered).
This video from Mavic gives an insider’s view of their work on what is invariably their toughest day of the year.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.