Home
Manxman chalks up first victory on a Venge after a year away

When Omega Pharma–Quick-Step’s Mark Cavendish won his first race of the season yesterday, Stage 1 of the Tour de San Luis in Argentina, he did it aboard a Specialized Venge, a bike with which he’s well acquainted having ridden one when he was with HTC-High Road. Here’s a quick video of Cav’s thoughts on the bike…

Cav spent last year riding Pinarellos with Team Sky but he was on a Venge when he became World Champion and won the Tour de France green jersey in 2011.

“It’s a bike that I believe is the fastest bike in the world,” says Cav. Of course, he would say that, wouldn’t he? You’ve got to keep the sponsors happy.

“It’s the aerodynamics more than anything,” he continues. “It really is incredibly fast like nothing else you can ever imagine.”

Cav has also switched from Nike to Specialized shoes this season and he reckons his new footwear – which looks like Specialized’s S-Works road shoe – has been made stiffer and more fitted for him to sprint in.

On his ambitions for the season, Cavendish says he wants to do well in the Tour de France – both personally and the team – and to win the green jersey again.

Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.

17 comments

Avatar
faqibg [16 posts] 3 years ago
0 likes

Were all of the OPQ guys riding some kind of new Langster that's not announced yet?

Avatar
Dog72 [106 posts] 3 years ago
0 likes

Dude could ride a slammed Tesco Special and still hammer everyone.

Avatar
jollygoodvelo [1419 posts] 3 years ago
0 likes

Oh, **** off Cav, seriously **** off if you're blathering about this bike again. Can you shut him up please. Please shut this guy up. He just wants to talk about his Venge, **** off.

 3

Avatar
Barry Fry-up [187 posts] 3 years ago
0 likes
Gizmo_ wrote:

Oh, **** off Cav, seriously **** off if you're blathering about this bike again. Can you shut him up please. Please shut this guy up. He just wants to talk about his Venge, **** off.

 3

wow, insightful stuff. personally i'd rather hear cav blathering about his venge. ymmv.

Avatar
jollygoodvelo [1419 posts] 3 years ago
0 likes
Barry Fry-up wrote:
Gizmo_ wrote:

Oh, **** off Cav, seriously **** off if you're blathering about this bike again. Can you shut him up please. Please shut this guy up. He just wants to talk about his Venge, **** off.

 3

wow, insightful stuff. personally i'd rather hear cav blathering about his venge. ymmv.

Oh come on, I was paraphrasing his press conference the other day...

Avatar
The Rumpo Kid [589 posts] 3 years ago
0 likes

Don't worry Gizmo_, some of us got it. (Also, does anyone know what Cav said about Pinarellos when he was with Sky?)

Avatar
russyparkin [570 posts] 3 years ago
0 likes

bradley wiggins once said to the question 'what is the best bike in the peleton?'

his answer 'whatever bike i am sponsored to ride'

Avatar
notfastenough [3679 posts] 3 years ago
0 likes
The Rumpo Kid wrote:

Don't worry Gizmo_, some of us got it. (Also, does anyone know what Cav said about Pinarellos when he was with Sky?)

Yeah, he said exactly what the sponsors wanted him to say! Humour aside, there is a reason Cav sounds very positive most of the time. The sponsors love him. His words are reported in positive media stories, which associate the team/sponsors nicely with 1. a winner, 2. a family man with a clean-cut image. Sure, he pulls no punches if he thinks the team haven't pulled their weight, but that's purely on the sporting side. He's always said nice things about HTC, Sky (companies I mean, rather than teams), Pina, Spesh, Nike, Oakley etc. That's why he's worth the fat paycheck - from a corporate perspective, I think winning races is just the bit that highlights all those companies as winning brands.

Avatar
Mostyn [396 posts] 3 years ago
0 likes

Good to hear that Cav, is on a winning streak again (well done) but that's one UGLY bike he's riding! But it's what he likes; and rides well on it.

Avatar
wingsofspeed68 [63 posts] 3 years ago
0 likes

I think he might have been quoting Sean Kelly when he said it though!

Avatar
Raleigh [1665 posts] 3 years ago
0 likes

That was a messy sprint with Tommeke

Avatar
koko56 [330 posts] 3 years ago
0 likes

I think he said he missed spesh while with sky once.

Avatar
jamesfifield [108 posts] 3 years ago
0 likes
faqibg wrote:

Were all of the OPQ guys riding some kind of new Langster that's not announced yet?

The Langster Pro I think: http://www.specialized.com/us/en/bikes/road/langster/langsterpro

Very tasty indeed

Avatar
Pitstone Peddler [104 posts] 3 years ago
0 likes

Id love to know how they have made stiff shoes even stiffer. best bet is to send me a Venge, some shoes and a fancy langster please.

Avatar
Saint Mark [37 posts] 3 years ago
0 likes

Good on him. If Specialized were paying me to ride their bikes I'd tell everyone they were brilliant, too.

Cav is obviously a switched-on businessman and knows how to work his brand as a rider, I remember the scene well when he went over the finish line in an HTC jersey making a phone symbol with his hands. These sort of things will sell products for the sponsors and probably let Cav name his price when he renegotiates contracts. Very clever stuff if you ask me.

Avatar
The Rumpo Kid [589 posts] 3 years ago
0 likes
Saint Mark wrote:

Good on him. If Specialized were paying me to ride their bikes I'd tell everyone they were brilliant, too.

Cav is obviously a switched-on businessman and knows how to work his brand as a rider, I remember the scene well when he went over the finish line in an HTC jersey making a phone symbol with his hands. These sort of things will sell products for the sponsors and probably let Cav name his price when he renegotiates contracts. Very clever stuff if you ask me.

Do these sort of things really sell products? Would a person undecided on whether to buy a Specialized or a Pinarello really have their opinion swayed by Cavendish saying it's the best in the world?

Avatar
Super Domestique [1605 posts] 3 years ago
0 likes
The Rumpo Kid wrote:
Saint Mark wrote:

Good on him. If Specialized were paying me to ride their bikes I'd tell everyone they were brilliant, too.

Cav is obviously a switched-on businessman and knows how to work his brand as a rider, I remember the scene well when he went over the finish line in an HTC jersey making a phone symbol with his hands. These sort of things will sell products for the sponsors and probably let Cav name his price when he renegotiates contracts. Very clever stuff if you ask me.

Do these sort of things really sell products? Would a person undecided on whether to buy a Specialized or a Pinarello really have their opinion swayed by Cavendish saying it's the best in the world?

Nope, but they might have asked for opinions on a well known cycling website - gulp!  13