Giant are offering a new Home Set Up service when you buy a bike online, where an authorised Giant retailer will deliver it fully built up and make sure that it fits you.
You can order a bike direct from Giant’s Click & Collect website, then pay an additional £14.99 for the convenience of having it delivered.
Here’s Giant’s marketing spiel: “We want to ensure you have the best experience with your new bike, that’s why we don’t deliver bikes in boxes, assembled or not. Home Set Up takes the concept of home delivery further. When your bike is delivered you get more than a bike dropped at the door – you get an authorised Giant retailer checking that the bike fits and is right for you. Any company can deliver a bike in a box but no-one else offers a unique service like Home Set Up exclusively from Giant.”
So, you don’t even need to turn the bars or pump up the tyres – that’s all done for you. Plus, the same retailer will carry out your first three month service, free of charge.
The whole internet sales thing is tricky for bike brands. On the one hand, you have brands like Canyon who sell direct to the consumer, cutting bike shops out of the equation. That means they don’t have to factor in the retailer’s margin, so they can pass on savings to the rider.
Brands with a dealer network sometimes walk a fine line. They want to offer consumers the convenience of buying online but they clearly don’t want to upset their dealers, who they rely on for sales. The new Giant system seems to offer the cyclist the convenience of having a bike delivered to their door, along with the assurance of having the bike setup and checked by a retailer who knows what they’re doing.
Plus, it seems to us, there’s the benefit to the dealer of establishing direct contact with the consumer who’s going to take their bike in for a service a few weeks down the line. Nothing wrong with that, of course – everyone needs to have a good relationship with their local bike shop.
Ian Beasant, Managing Director of Giant UK, said, “Home Set Up offers customers more. Everyone leads busy lives and with Click & Collect and Home Set Up we are responding to consumer demands – whilst still maintaining Giant principals and ensuring customers get the right bike and have great riding experiences. This, supported by a great independent retail network, offers consumers peace of mind and confidence in their online retail experience.”
For further information on Home Set Up and Click & Collect visit www.shopgiant-bicycles.co.uk
Mat has worked for loads of bike magazines over the past 20 years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for seven years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a youthful 45-year-old Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.