Halfords to stock Pinarello online and in selected stores this spring

Halfords are to start selling Pinarello cycles this spring, it has been revealed today.

The Italian bicycle brand has reached new heights of popularity in the UK since becoming the choice of Team Sky and, most famously, being ridden to Tour de France victory last year by Bradley Wiggins.

With such dominance and success at the highest level of the sport, it’s inevitable the bikes are in high demand and Halfords will help to meet this growing popularity. They’ll be stocking Pinarellos online and through a selection of their 466 stores this spring, so you’ll have to wait a couple of months until you can visit your nearest Halfords store and pick one up.

The flagship model in the range is the Dogma 65.1, but Wiggins rode the previous top-end model the Dogma 2 to victory at the Tour last year. His bike was fitted with a full complement of top drawer kit, including a Shimano Di2 electronic groupset, Dura-Ace C50 carbon fibre deep-section wheels, and PRO handlebars and stem. Have a look at our detailed profile of his bike here.

“I’m delighted that we have become an official stockist of Pinarello bikes which are among the best in the world and have an incredible pedigree of success,” commented Paul McClenaghan, Commercial Director of Halfords. "Halfords has been developing own and exclusive branded ranges for several years to cover all aspects of the market, from child and entry level cycles all the way through to performance road bikes. Our partnership with Pinarello will further extend our range at the top end.”

Pinarello’s Luciano Fusar Poli added, “Pinarello bikes have been ridden to fantastic victories by British riders through our partnerships with Team Sky and British Cycling. Cycling fans have seen our bikes in action and having Halfords, who are the UK's largest bike and accessories retailer, as an official stockist means our bikes are now more accessible to the British public. I’m looking forward to seeing more Pinarellos out on the roads of the UK as a result of this agreement with Halfords.”

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.