Dutch component brand BBB have launched a user platform they’re calling ThinkTank on their Facebook page to get feedback about cycling products. Fill in their questionnaire and you’re in with the chance of winning prizes.
The first ThinkTank project is about handlebar tape. BBB want to know what you like: colour, material and various other properties. Answer the questions and your name goes in the hat for the chance to win prizes. In this case, there are 10 handlebar tape packs up for grabs.
The results of the survey will be published in the ThinkTank afterwards, and ThinkTank members will help BBB pick the best design of new products or come up with new product names.
Of course, the cynical among you are thinking that this is a quick and cheap way for BBB to do useful market research and product development and you’re right, of course, but you never know, you might win something.
Mat has worked for more bike magazines than anyone else in the known universe, dating back to a time when this was all just fields. He's been road.cc technical editor for four years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. When he's not cycling around Wiltshire, he's running around it, or possibly swimming (sadly, he's one of those 'triathletes'). Mat is a youthful 42-year-old Cambridge graduate, GSOH etc.