Dutch component brand BBB have launched a user platform they’re calling ThinkTank on their Facebook page to get feedback about cycling products. Fill in their questionnaire and you’re in with the chance of winning prizes.
The first ThinkTank project is about handlebar tape. BBB want to know what you like: colour, material and various other properties. Answer the questions and your name goes in the hat for the chance to win prizes. In this case, there are 10 handlebar tape packs up for grabs.
The results of the survey will be published in the ThinkTank afterwards, and ThinkTank members will help BBB pick the best design of new products or come up with new product names.
Of course, the cynical among you are thinking that this is a quick and cheap way for BBB to do useful market research and product development and you’re right, of course, but you never know, you might win something.
Mat has worked for loads of bike magazines over 20+ years, and been editor of 220 Triathlon and Cycling Plus. He's been road.cc technical editor for eight years, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a past winner of the Cycling Media Award for Specialist Online Writer.