Britain's premier domestic track event, the Revolution Series, has attracted worldwide attention in the unlikely - in every sense of the word - shape of Robert Förstemann's thunderous thighs.
Pictures taken on Saturday in Manchester of Sian Welby, who presents the highlights programme airing tonight on ITV4 at 8pm, measuring the German sprinter's impressive muscles were picked up by media outlets in Britain and elsewhere and were soon being shared by fans on Facebook and Twitter.
Sian Welby meets Robert Forstermann (Face Partnership, Luke Webber)
It's perhaps worth remembering that Förstemann was actually called up to Germany's squad for last summer's Olympics as, of all things, a mountain biker.
He didn't actually start the cross-country race, his naming for the event allowing Germany to in effect have an additional sprinter in their track squad due to Olympic rules that allow a rider to transfer from another discipline. Förstemann came away from London with a bronze medal in the team sprint.
Also getting attention for quite different reasons was the Rapha skinsuit being sported by Olympic gold medallist Peter Kennaugh of Team Sky - the first time that fans have had an opportunity to see the kit the British ProTeam will be sporting throughout 2013 up close.
Peter Kennaugh in Sky skinsuit by Rapha (picture credit Revolution Series, Luke Webber)
Tonight's highlights will also be made available to watch on ITV Player, but if you want to know the results of another thrilling evening's racing now, you can find a report here.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.