Trois Etapes 2013 to be televised by Channel 4 and British Eurosport

Pro-am event that raised $1.7 million for charity last year takes place in Alps over four days this July

by Simon_MacMichael   January 9, 2013  

In its debut edition last summer, the Trois Etapes raised $1.7 million for its charity partners, boosted by highlights coverage screen on British Eurosport. This summer’s event in the Alps will reach an even wider audience with the news that Channel 4 will be joining the satellite broadcaster, enabling the 30-minute highlights package to be watched by terrestrial viewers too, although we're guessing it won't be going out during prime time.

The event isn’t a sportive – instead, it pits 14 teams of amateurs led by pros, including 2008 Tour de France winner Carlos Sastre, against each other on some of the toughest climbs the Alps has to offer over four days, and all in aid of charity.

Taking place from Friday 26 to Monday 29 July – the weekend after the Tour de France finishes – the fully supported race, including team cars and radios, features team time trials on each day, with teams comprising seven amateurs and one pro vying to win funds to be donated to their chosen charity.

This year sees five new teams enter – EMpower has two, one from Europe and one from the US, and is joined by fellow debutants The Anne Frank Trust, 1001 Fontaines and Shooting Star CHASE.

Returning teams are Prostate Cancer UK and Walking with the Wounded, plus three charities that will be represented by multiple teams – Right to Play, World Bicycle Relief and the dZi Foundation.

Full details of the Trois Etapes can be found on the event website.

 

3 user comments

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Channel 4 dipping a toe in the water for a return to broadcasting pro cycling perhaps? Would be a pity to lose the momentum that ITV4 seem to be beginning to build- though it would be nice to have Revolution broadcas live, rather than a highlights programme later in the week. babysteps.

posted by Al__S [325 posts]
9th January 2013 - 16:43

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I wouldn't get too excited about Channel 4 returning to cycling coverage like they did in the 1980s. This will go well with the sort of niche pro-am stuff that Channel 4 already broadcasts - round-the-world yacht racing, orienteering, etc - at around 6am on weekends. It helps pad-out the gap between the nightly repeat of Countdown for insomnic OAPs and drunk students, and the Morning Line horse racing. I think they'd rather show those bizarre, repetitious, half-hour long American infomercials they put on More4 and Film4 at similar times, but their charter probably precludes that on the terrestrially-broadcast Channel 4.

posted by ubercurmudgeon [168 posts]
9th January 2013 - 17:37

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Well it is for charity and that's a good thing.
Well done to all involved, organisers riders, helpers and the media. With this TV coverage no matter what time it is presented it can only help further interest in this event.
After seeing this article I am looking at forming a team for the 2014 event any pro's out there interested in helping raise funds for charity ?

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posted by Rupert [6 posts]
10th January 2013 - 10:52

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