Tour of Britain to use the Gmax

Cambridge Design Partnership’s system selected as tracking technology

by Kevin Emery   September 4, 2009  

ToB 2009 Route

Cambridge Design Partnership’s Gmax Go system has been selected as the tracking technology for The Tour of Britain 2009.

The UK’s largest professional bike race, sponsored by Highland Spring, starts in Scunthorpe on Saturday, September 12 and finishes on Victoria Embankment, London, on Saturday, September 19.
 

The provisional list of teams taking part in the event are: Agritubel, Barloworld, Team Columbia-HTC, Rapha Condor, Candi TV-Marshalls Pasta, Ag2r La Mondiale, Rabobank, CSF Navigare, Joker Bianchi, Garmin-Slipstream, Topsport Vlaanderen, Cervélo TestTeam, Team Katusha, Team Halfords Bikehut, Euskatel-Euskadi, Vaconsoleil, and ISD-Neri.

Eight stages will provide spectacular racing but if you can’t get to see the nearest stage in person, you can stay up to date with the progress of the race for the first time online, using live tracking technology developed by Cambridge Design Partnership.

Using its GPS technology platform in combination with Ordnance Survey maps provided by Satmap Systems, Cambridge Design Partnership has created a free-to-use service to allow anyone to follow the event’s progress as it moves through each of its eight stages. Online access to this service allows a wider audience participation in the event.
 

Will Bradley, project leader for Gmax Go, said: "Modern GPS tracking technology is revolutionising the appeal of long-distance sports such as The Tour of Britain to many spectators. It allows enthusiasts, teams and organisers to stay engaged with the live progress of the race from anywhere with an internet connection.

"Online participation in sports such as cycling is growing, attracting larger and more diverse audiences with each event. As well as benefitting the fans, it also allows event organisers to attract and provide greater value to their sponsors by raising the profile of the sport, and generating more traffic to their website.

“We are delighted to be selected by The Tour of Britain to be their technology partner - it represents the most significant public trial of the Gmax Go tracking system to date."