Traffic in could be a touch heavier than usual tomorrow with the first Drive To Work Day. As we reported last month, the idea was dreamt up by David Dansky, Head of Training and Development at Cycle Training UK.
So far, 216 people have confirmed as participating on the event’s Facebook page with another 48 thinking about it, but if you assume that means it won’t be a success, think again – they’ll be joined by more than 100,000 people who drive into the city every single day. Gridlock guaranteed.
On the Drive to Work website, Dansky poses the questions:
Worried by the War on the Motorist?
P*ssed off by the price of petrol?
Annoyed by the arrogance of cyclists and bus users?
Leave your bike at home, your oyster card in the drawer, your walking shoes in the cupboard and join thousands of others on Tuesday 11th December for London's own Drive to Work Day.
Experience the rush, the freedom of London streets empty of pesky cyclers and walkers. Laugh as you wizz by the empty buses and tubes!
(If you don't have a car then get a taxi to work)
The set-up may be firmly tongue-in-cheek, but the message is a serious one - the fact that many people are still content to sit in a car for hours in end, regardless of the effects on their health or the environment not to mention having little control over their journey time, when alternatives do exist if only they could be encouraged to think outside the (metal) box.
Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.