High street clothing store H&M has announced a new cycle clothing range that works on and off the bike and has been tested and approved by fixie mecca Brick Lane Bikes.
The 11 piece collection will launch on 7 March 2013 and will be available in 180 stores worldwide, and online. The clothing will draw on vintage inspiration and modern sports performance and is designed to work as well off the bike as on it.
The idea to to a bike clothing collection came about because, “There were quite a few people in the menswear design team that were interested in bicycles and have used bikes for a long time,” said Petter Klusel, the H&M designer in charge of the project.
The team approached Brick Lane Bikes, a bike shop that has been around since 2006 and was one of the first specialist fixed gear bike stores that contributed to the growth in the fixed scene in London. They were pivotal in the design, style and functionality of the clothing and provided valuable feedback for the H&M designers.
Creative Director Chris Christodolo at Brick Lane Bikes (wonder how many bike shops have a creative director) said they were immediately drawn to it.
“A lot of us want to step of our bikes and still feel like ourselves without having to change out of our cycling gear.”
“We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best,” says Feya Buchwald, founder of Brick Lane Bikes.
We’ve been seeing a lot of new clothing brands in the past couple of years seeking to offer stylish and performance cycle clothing that can be worn as comfortably on the bike as off it. It will be interesting to take a closer look at H&M's offering and how it compares. And how well it is received.
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David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes.
Yeah, my dad rode a fixie and insisted I ride a single speed as a lad ('none of that fancy derailleur nonsense for you my lad!'. I can remember being given a lesson on how to tension the chain (and watch where I put my fingers).
I think they may have blown the women's clothing budget on the extremely distracting underwear adverts that seem to be on every other bus stop on my route to work. None of it looks terribly practical for cycling.
Agreed, but I'd love to be there if they decide to trial it...
If it is successful, does that mean that there will e lots of people wearing the same thing? "Ah I see you're a cyclist as well" came the voice from behind Berts left shoulder, Bert tried hard to work out how the stranger knew this, when it dawned on him that perhaps the stranger was referring to his lovely new H & M Cycling clothes that he was wearing.
Well, I bought a shirt and a pair of blue trousers from this range, and they're holding up pretty well so far. Stylish enough, though clearly put together on a far tighter budget than the more robust Levi range. The troos in particular are worth tracking down; nice fair-weather casual riding wear.
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Yeah, my dad rode a fixie and insisted I ride a single speed as a lad ('none of that fancy derailleur nonsense for you my lad!'. I can remember being given a lesson on how to tension the chain (and watch where I put my fingers).
I used to ride a fixie but now I don't, thats progress I guess.
Agreed, but I'd love to be there if they decide to trial it...
If it is successful, does that mean that there will e lots of people wearing the same thing? "Ah I see you're a cyclist as well" came the voice from behind Berts left shoulder, Bert tried hard to work out how the stranger knew this, when it dawned on him that perhaps the stranger was referring to his lovely new H & M Cycling clothes that he was wearing.
Well, I bought a shirt and a pair of blue trousers from this range, and they're holding up pretty well so far. Stylish enough, though clearly put together on a far tighter budget than the more robust Levi range. The troos in particular are worth tracking down; nice fair-weather casual riding wear.
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