Liverpudlian cycling buddies set up web-only cycling mag - and the first issue's free

Spin Cycle will cover the North West cycling scene - and promoting women's cycling

by Sarah Barth   December 3, 2012  

SpinCycle_page_large

A pair of cycling buddies from Liverpool have joined forces to create a web-based cycling magazine from scratch in just six weeks.

Liverpudlian James Maloney is a journalist and photographer at the Liverpool Echo, and was desperate for an outlet for the cycling photos he took around his training, racing and spectating. Yorkshireman Dan Kenyon, an advertising and portrait photographer based in Liverpool and he trained together as part of Liverpool Mercury CC.

t wasn't long before Spin Cycle was born,  and Issue 1 is free to read online.

Dan told Road.cc: "We sat down and wrote a list of potential stories and found we had enough to last until summer 2014 if it was bi-monthly.

"The magazine was born.

"Like you do with a band, we spent plenty of time trying to get a name for the magazine and after playing around with dreadful pompous titles such as "NW Racing Cyclist" and subtitles such as 'The North West's only Dedicated Cycle Racing magazine,' James came up with the dreadful punning 'SpinCycle magazine'.

"I winced and said "Oh why not...". James had already taken the Twitter name so our working relationship was running true to form."

It's going to be something different, SpinCyle.

"Spin most definitely won't be a 'mamils' mag," said Dan.

"Cycling in general and racing in particular is still a very chauvinistic sport. We will be featuring women's racing and cycling every issue and hopefully getting more attention for women's racing and views.

-We aim to promote traditional local club run sportives such as the Bill Bradley and the Lancashire Lanes which have no revenue agenda and instead feed back into the club system.

"Clubs aren't for everyone but they are still the national patchwork which holds cycling together in the UK and we hope Spin Cycle will reflect that too."

In just 72 hours the mag has had over 1400 downloads.

James too echoed much of Dan's sentiments.

He told Road.cc: "We both very much see the magazine as a way of helping share some of the fantastic stories that the North West has to offer.

"As a region, it has a rich history with cycling and many great professionals over the years hail from this corner of the UK. Sadly, the local media in the area don't really do the sport any justice - its all football, football - and the national cycling media are more interested in the current pro tour riders or southern sportives than the local legends.

That's where we come in. We want to help promote cycling in the North West and share these stories before they're lost forever.

"One thing that we will be concentrating on is helping promote women's cycling as much as possible. There isn't enough coverage of this side of the sport and that's a real shame. After all, true talent isn't determined by gender."

14 user comments

Oldest firstNewest firstBest rated

It's a really well-produced mag and a great read. I loved Pete Matthew's pithy views on magazine bike tests!

Pity the 'lose'/'loose' typo slipped through.

posted by Campag_10 [153 posts]
3rd December 2012 - 8:58

2 Likes

Good luck to them, I'll have a read. However, might not a certain UK titanium bike manufacturer have something to say about the name?

Last night I would have considered trading a very loud baby for a really nice bike.

posted by notfastenough [3468 posts]
3rd December 2012 - 9:35

3 Likes

Sounds good apart from the name. I would have thought that it was about gyms and spinning classes. Took me a while to spot the wshing machine idea.

posted by mattsccm [280 posts]
3rd December 2012 - 9:41

2 Likes

Bit boring, bit drab, 1980s design, could be better imo. I certainly wouldn't pay for it.

posted by Karbon Kev [682 posts]
3rd December 2012 - 11:20

2 Likes

It is fantastic. Great writing and, as to be expected, great photography.

posted by Some Fella [820 posts]
3rd December 2012 - 11:25

3 Likes

Likey! Anyone who does anything off their own back is ace. Especially when its cycling. And especially when it features my old team, Kirkby CC! To prove it: http://www.vulpine.cc/Content/DynamicMedia/cms-uploaded/Nick-in-Kirkby-C...

www.vulpine.cc
@aslongasicycle
@vulpinecc
@HOYvulpine

aslongasicycle's picture

posted by aslongasicycle [330 posts]
3rd December 2012 - 11:47

3 Likes

Campag_10 wrote:
It's a really well-produced mag and a great read. I loved Pete Matthew's pithy views on magazine bike tests!

Pity the 'lose'/'loose' typo slipped through.

The good thing about the web is you can change stuff like that - bet they have already.

Liked "The Grimpeur" at the end.

Tony Farrelly's picture

posted by Tony Farrelly [4160 posts]
3rd December 2012 - 12:19

1 Like

Very interesting read; especially the interview with Pete Matthews. I'm biased being a north-westerner but I'd certainly buy a printed copy. Smile

michophull's picture

posted by michophull [106 posts]
3rd December 2012 - 12:39

0 Likes

Cracking read!even if I an biased ( I live in St Helens & still ride a SOENS 531 with Pete Mathews wheels! Big Grin ) Shaley Brow!! Just get off and walk these days!! D Oh

posted by Ian531 [35 posts]
3rd December 2012 - 13:28

0 Likes

tony_farrelly wrote:
Campag_10 wrote:
It's a really well-produced mag and a great read. I loved Pete Matthew's pithy views on magazine bike tests!

Pity the 'lose'/'loose' typo slipped through.

The good thing about the web is you can change stuff like that - bet they have already.

Liked "The Grimpeur" at the end.

Ha ha – a good point. However, I checked and they haven't changed it yet. I liked 'The Grimpeur' too.

posted by Campag_10 [153 posts]
3rd December 2012 - 15:14

3 Likes

The narrative of the hill climb had me chuckling.

cidermart's picture

posted by cidermart [470 posts]
3rd December 2012 - 17:35

5 Likes

Reminds me very much of 'Winning' magazine. Which is good. Good read too. Smile

DaveDelta's picture

posted by DaveDelta [1 posts]
4th December 2012 - 7:54

1 Like

I'm a little late to this, but I just wanted to say, loved the Killer Hills piece.

Agony Guy's picture

posted by Agony Guy [43 posts]
29th June 2013 - 10:00

0 Likes

Never too late Agony Guy. We're probably behind you on the climbs.

We move to a quarterly next year and will be bringing out a best of 2013 book in the spring.

Thanks for your support. Tell your friends.

Onwards and Upwards. Big Grin

Silly me. You're probably right....

MercuryOne's picture

posted by MercuryOne [1093 posts]
19th September 2013 - 22:58

2 Likes