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Wiggo's TDF TT helmet on show plus Trek 2013 range and coaching, nutrition and bike fitting advice...

A Jaguar dealership in Exeter is tomorrow hosting a cycling event to help riders prepare for the 2013 season – and if it’s a success, the historic car marque, which supplies Team Sky with its cars, could roll the concept out across the UK.

Taking place at Grange Jaguar, Yeoford Way Exeter, EX2 8LB from 10am to 4pm, the event, called Velocity, will have a variety of free workshop activities including bike fitting and nutritional and training advice.

On show will be the new Jaguar XF Sportbrake – Team Sky were the first to get their hands on the car in April, with Mark Cavendish in the picture above trying out a new riding position for some of the tougher climbs in the Giro d'Italia.

We’ve been told that Bradley Wiggins’ time trial helmet from the Tour de France will also be on display along with other helmets from the Kask range and, hopefully, the £25,000 road bike launched this year by Jaguar’s former sister company, Aston Martin, which Grange is also a dealer for.

Coaching advice will be offered by Koolstof, while Torq and Paligap will be there to talk about nutrition, and alo attending will be staff from Exeter Massage Centre and Stuart Bergman, organiser of the Moor 2 Sea and Dartmoor Classic sportives.

Bike Shed Exeter will also be there to show off the 2013 Trek range, while I-ride Plymouth will be providing bike fitting advice, and Mid-Devon CC are bringing their junior squad who will be talking to kids and parents about getting involved in cycling.

If you bring your own bike along, there’s also a 1km turbo trainer challenge - small prizes will be on offer from some of the exhibitors, and Jaguar are also giving away ten ticket to the London Bike Show.

Place are limited and can be booked alastair.mills [at] grange.co.uk (here).

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

4 comments

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notfastenough [3685 posts] 3 years ago
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I'd be there if it was closer. Hopefully they do extend it to other dealerships, it's a fairly innovative bit of marketing to tie the brand into the sport.

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rockfield [68 posts] 3 years ago
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Juan Antonio Fletcher?  26

great to see a car company doing something positive with cycling. Certainly looks like a nice motor.

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wildoo [34 posts] 3 years ago
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Poor editorial content...

Aston Martin is currently up for sale by its private equity owners and is not been the sister company to Jaguar!

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Simon_MacMichael [2452 posts] 3 years ago
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Thanks for the clarification... they were both of course owned by Ford for a number of years as I'm sure you know. Grange operate an Aston Martin Dealership from the same site which is where confusion crept into our article.