Road Rags launch merino bike clothing

" it seems like this company has been created to cynically milk the new and expanding cycling market. I for one, will be avoiding and encouraging others to do likewise".

Really ?....by phone or email?....Prob best just to write in to the Dail Mail and spread the love

PS the 'we hate Hipsters/London/fixies' thing isnt nearly as egalitarian as you think

PPS "And i'm not a hater - just cynical, do you think any of the models used in the photos look as though they ride bikes"

Good point, but err..what do people who ride bikes 'look like' btw, i have never been able to tell....

Looking like a cyclist isn't half as bad as trying too hard not to look like one.

Ground Effect and Endura for me, thank you very much.

It's just a new company. You don't *have* to buy their stuff.

the prices on the bikes are eye-wateringly outrageous. bit confused by the inch pitch cotter crankset on a 'later period' claud butler.

they're quite late to the party though, a number of london fixie start-ups have attempted to capitalise on the high disposal income and low product of awareness of new cyclists with very expensive garments and even more expensive and shonkily reconditioned bikes.

their website seems like a carefully constructed parody, right down the arty shots of them riding four abreast by the barbican and the dead links to dead bike brands like witcomb - who incidentally got absolutely slated by online web forums when they increased frame prices substantially, but have since disappeared (sadly) off the face of the planet.

i don't wish them any ill and the merino stuff is ok, not cheap, heavily logoed, a bit meh, so not that different to a lot of merino.

I just can't see any justification, either financially, commercially, morally or in cycling terms, for the cost of their bikes. apart from I guess it's london, they do things differently there.

I had the pleasure of having a look at some of the stuff in leadenhall market yesterday, and also a chat with one of their people (indeed it was the lady in pic 8). The quality is high, it's seamless, and it's lovely and soft, relatively discrete and will always be an appropriate / subtle colour and would normally potentially buy it. But the logo wasn't discrete enough for me.

There is also another 'supplier' to be aware of for merino baselayers - Uniqlo have 100% merino sweaters (including rollnecks) for £20, and they're long enough in the body which could have been a problem. Buying one size below normal, voila - quality merino baselayer at a fraction of cycling specific prices!

Have the good fortune to own some Road Rags clothing. Quality, soft, seamless with attention to detail. In my view high quality at the price this demands. It is made in the UK which I like. I try to buy British even if this means paying a little more. If we cannot buy our own products how will we get out of the crisis this country is in?
Wear my Road Rags for walking, running, yoga, cleaning out the drains in the floods!! oh and of course cycling. I love my Road Rags.

looks suspiciously like a post by someone who works for road rags.

definite emphasis on the 'good fortune' bit. Can't own it with anything less. 'small fortune' not enough.

i'm not sure buying road rags is the answer to the wider financial crisis. it might help the company out in their quest to renovate pokey old frames and pass them off as expensive steel bongo.

I'm gonna start my own Cycling clothes label and make "merino" everything TV's, Microwaves, Cars everything and I will charge £1m for every item.