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"And all because the snowboarder loves... Red Bull"...

Scottish trials ace Danny MacAskill and Canadian BMX rider Drew Bezanson are two of the stars of a new video from Red Bull that showcases the talents of a number of its sponsored athletes in various disciplines helping power a Heath Robinson-esque ‘Athlete Machine’ to deliver a single can of its energy drink to snowboarder Pat Moore.

Not since the days of the Milk Tray man has so much effort gone into delivering so little product, and the film is also reminiscent of another iconic TV spot, Honda’s groundbreaking Cog advert.

Also going by the name Red Bull Kluge (“Kluge: a witty, yet inelegant solution that succeeds in performing a particular task”), it’s a terrific video, so sit back and enjoy, and if you want to see how it’s done, the brand has made available a wealth of background information here.

 

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.

7 comments

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themartincox [500 posts] 3 years ago
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Are they are positive things about red bull that come from its consumption?

I gather it gives an adrenalin high - obviously paid for later by a low - but is there anything else thats good about it?

Seems to me thats 'energy' drinks (odd that they dont market themselves by their true names of 'stimulant' drinks) are the 21st Centuries equivalent of cigarettes!

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Gkam84 [9086 posts] 3 years ago
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Brilliant video, one thing missing, maybe their most globally recognised thing. F1 car.....

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wild man [297 posts] 3 years ago
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It's an overpriced revolting fizzy syrup, but at least they spend their ill gotten millions on some exciting stunts.

one take?

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robert_obrien [118 posts] 3 years ago
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Good but it should have ended with a Pythonesque boot kicking Felix Baumgartner out of that capsule.

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chris75018 [99 posts] 3 years ago
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Horrible stuff. Pretty sure it used to be banned in France, which is probably a good sign it's not great for you...

They do know a thing or two about making videos though!

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notfastenough [3685 posts] 3 years ago
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Aah, a mis-spent youth mixing the stuff with Vodka.

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cw42 [37 posts] 3 years ago
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What the hell was a golfist doing in there?