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Two graphic designers join forces to develop new clothing brand

Firmlocke is the newest clothing company on the block. A joint project between two young graphic and product designers with backgrounds in road racing and endurance cycling plus their fair share of dirt jumping, the venture is born out of a love for fashion and cycling.

They've launched with an impressive 14 T-shirt designs each inspired by cycling in some way. It's not easy for a new cycle clothing company to stand out these days - there sure is a lot of competition - but we think Firmlocke have managed it with their designs.

Firmlocke are busy designing and manufacturing more cycle clothing that slips into that steadily growing gap between functional clothing and casual everyday clothing. According to Firmlocke's Alex Dowse, the clothing is for people who don't want to wear lycra and they're trying to create something that's perfect for the city. We can't wait to see the result of this expansion.

Check out the full range at www.firmlocke.co.uk.

David has worked on the road.cc tech team since July 2012. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds.

5 comments

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mikeprytherch [223 posts] 3 years ago
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Nice if you like white... they must think they are the new Apple

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joemmo [1146 posts] 3 years ago
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is there still room on the bandwagon for more printed t-shirt based aspirational clothing brands?

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BigDummy [314 posts] 3 years ago
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Yes! There is always room in my wardrobe for a £30 cotton t-shirt with a made-up word on the front.

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Gkam84 [9068 posts] 3 years ago
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HAHA, £30 for a printed t-shirt.......really.

I could do about 10 embroidered for that on my machine

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Low Speed Wobble [154 posts] 3 years ago
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Gkam84 wrote:

I could do about 10 embroidered for that on my machine

Go on then.

The difference between these guys and you is that they've done it, and all you've done is come on to a forum and criticise them for doing it.